Live Streaming... The S/S 2025 Fashion Shows
I'll take The Row over Nadege's Hermes any day of the week.so tired of this fake hermès wannabe brand, GO AWAY
But minimalism without the annoying 'arty' gimmicks is just minimalism. A lot of us like it minimal, but with a twist that makes it interesting. That's why we look back at Helmut Lang, his minimalism had subversive twists that prevented it from ever being boring. Or take Margiela's deconstruction. It's a touch of personality, an outlet of self-expression that distinguishes it from everything else and in my opinion, one of the ways of not looking like a clone when you are wearing minimalist pieces. I love those artsy touches, it makes fashion not just be a craft, but an artform, because I do want to wear art.The Olsens' did away with the annoying "arty" gimmicks that most other Philo imitators are obsessed with (see Blazy's Bottega) and almost always deliver beautiful, classy and well made fashion.
It's sad that no one does Helmut's minimal aesthetic nowadays. Or perhaps no one can
I wholly agree with all of your thoughts. If anything, The Row has seemingly overcome all challenges (celebrity designer acceptance, small business pandemic survival, new category introduction), and their clients quite literally show no objection to their prices.LOL at the phone ban! I spotted Julie Gilhart secretly filming there in that video. Interesting fact, she was the one who initially bought and launched The Row at Barneys New York at the time, after which the brand became kind of accepted by the 'higher echelons' of the industry (whatever that means). Kind of where their brand journey all started.
I also love the irony of labeling The Row as a Hermés-wannabe when the current CD at Hermès womenswear was recruited from The Row (instead of the other way around).
You don't need to consider The Row when it comes to innovation or pushing the envelope in any way, but whatever they're doing it's always extremely well executed and all in a 'very refined taste' aesthetic. They don't seem to rely a lot on the usual fashion show gimmicks (a phone ban to me is more common sense than anything else at this point TBH)
100% agree. It is all done in an extremely tasteful and graceful way with very little, it's the epitome of elegance without too much fuss. I am a huge fan of their silhouettes and I honestly find some of their shoes truly unique. Every single season they offer excellence particularly in that department.You don't need to consider The Row when it comes to innovation or pushing the envelope in any way, but whatever they're doing it's always extremely well executed and all in a 'very refined taste' aesthetic.
Source: VOGUE.comThe Row showed their autumn/winter 2024 collection during Paris Fashion Week on Wednesday, but you couldn’t be faulted for not knowing about it. You probably haven’t seen any shaky front (or back) row videos on Instagram like you have from every other show, because the brand – the longstanding mascot of the quiet luxury movement – requested that guests refrain from taking photos or filming at the show. Therein lies the question: if you went to a The Row show and didn’t take a video… were you even there?
Vanessa Friedman, fashion director and chief fashion critic of the New York Times, posted the label’s ask of attendees on Twitter (now X “The Row looks forward to having you at the Winter 2024 Collection Presentation on Wednesday, February 28th at 12pm. We kindly ask that you refrain from capturing or sharing any content during your experience.” The disappointment was palpable, from fans and guests alike. “Oh. Ok,” Friedman added.
Nobody wants to be the person glued to their phone for an entire show, but capturing content straight from the runway has practical benefits. It can help buyers and editors identify which pieces they want to order for stores or shoots (the brand circumvented this gripe by giving guests notepads and pens to write their show notes), and videos capture how garments move in ways that photos cannot. But let’s be honest, another reason people take photos and videos is for the clout. Securing a seat at any show, especially for a particularly buzzy brand like The Row, is an exciting moment in any fashion fanatic’s life. When you get one, you want people to know about it.
As the old adage goes, money screams and wealth whispers, and there is absolutely no screaming at The Row, a brand that sells white T-shirts for £330. While only a slim margin of people are able to buy into it, the brand has managed to place a limit not only on who can afford the clothing, but who can see it. (That is, until the runway photos come out, though they are expected to be extremely delayed.)
Sure, anyone with the money can buy a Margaux bag. But scoring an invite to the show opens up a whole new level of exclusivity. In making that experience even more restrictive, they’ve managed to create the ultimate stealth wealth experience. The message is clear: if you’re going to The Row’s show, you shouldn’t seek validation by telling everyone about it. The knowledge that you were there should be enough.
People are way too addicted to social media. In what world is it bad that they didn’t allow phones? This seems like a good policy tbhIs The Row’s No Social Media Policy The Ultimate Act Of Quiet Luxury?
BY HANNAH JACKSON
Source: VOGUE.com