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The Row Resort 2026 Paris

I must be the only one, but this collection just gave me a big déja vu of Nicolas's debut at Balenciaga. From the colors, the silhouettes to the styling.
 
^
My issue with The Row is that it’s simply a perfect recipe taken from the great designers of the ’90s.

The brand doesn’t bring anything new—whether in terms of design, visual direction, or otherwise. I find it devoid of any truly distinct point of view, which bothers me even more considering who are behind the brand.

The Olsen sisters, in my opinion, are some of the most stylish and fashion-literate individuals. Their influence throughout their careers is nearly unmatched, and their understanding of fashion and style goes far beyond The Row. MKA, who is the creative force behind the brand, has an incredible eye for mix-and-match styling, layering, and accessorizing—elements that are completely absent from The Row.

I find it incredibly frustrating how much they distance themselves from their own perspective in favor of others’. Why set aside their own vision to adopt someone else’s? After Yohji, Jil, and Margiela, who will be next? Anne-Marie Beretta?

Choosing to align with quiet luxury, minimalism, or hyper-luxury—whatever name you give it—is one thing, but considering their background, their personal and professional fashion experiences, the collections should be stronger, fresher, and more interesting.

For me, their collections from 2012 to 2015 were far more compelling than this one.

So yes, it’s sublime, yes, the quality is impeccable, yes, everything is perfectly executed—but no, it doesn’t stay in my mind. Because when you take from what others have already done, I tend to remember the pioneers, not the imitators.


I think they become their worst enemy because they are always in their safe zone, they are so caught up in their so-called “good taste”. Their collections always look good, and impeccable simply because they take no risks, make no mistakes, and have no fun. All the risks and mistakes were already taken by the people that were before them. In a way the Olsen is like the Proenza Schouler boys (kudos to them, can you imagine from copied Loewe to actually becoming CD of the brand).

Just because you are “quiet luxury” doesn't mean you should be devoid of any personality.

I don't know if they realized it, but they are so caught up in their carefully curated vision, that they become a cliché of themselves.
 
There is this notion that liking The Row instantly makes you pretentious/unaware of the fact their output is reminiscent of the things designer's designers have done, but it still doesn't make their stuff any less good - and it is good. As somebody pointed out here, if Hermès, Jil Sander and Margiela currently aren't referencing the parts of their respective archives that contain likely some of the best minimalist construction/fabrication choices in contemporary fashion, why is it bad that the Olsens and their team tapped into it? As for this being "nice but forgettable" and "expensive Zara", I'd be more than content to see clothes like these at both Zara and other luxury houses and I don't think I'm the only one - a week ago everyone was thankful for similar coats on Pieter's Alaïa runway and if the tuxedo dress on the right popped up on Phoebe's website many would call it chic and a smart investment piece; there is also a discreet dialogue with both 'humble' '90s and this season's Prada which I appreciate. The styling is quite good - I wish certain designers asked after their stylist - and the silhouettes working even without shoes is something noteworthy as well. If anything, the hair obscuring the faces of several models feels a little try-hard - a pop of red here and there and some jewelry would make the whole thing seem more lively and less reclusive.

When I say "expensive Zara" it is because they are behaving in the same manner Zara behaves: making clones from designers and expensive brands...but the difference is that Zara clones expensive clothes so that the masses can buy them; while The Row clones already expensive clothes to make them even more expensive (when you can buy originals in vintage stores at more affordable prices).
 
The Row always look like those 90s minimalism tumblr blogs popular in the 2010s. They were scanning pages from vintage margiela, japanese mags, i-D..
All their good taste is borrowed. Do they look credible to you? 😆

IMG_4239.jpeg
 
When I say "expensive Zara" it is because they are behaving in the same manner Zara behaves: making clones from designers and expensive brands...but the difference is that Zara clones expensive clothes so that the masses can buy them; while The Row clones already expensive clothes to make them even more expensive (when you can buy originals in vintage stores at more affordable prices).

Lol, vintage hunting at this top level in reality is a professional job (or an unpaid intern job…) - Hermes by Margiela originals are not exactly just hanging around at your local vintage store in the exact right size, coloration, and pristine condition, even in top tier cities like NYC, Paris, and Tokyo. Most of us ain’t got time for this, and not all of us get an endorphin surge from that distinctive musky/moldy scent of a vintage piece.

All fashion is derivative anyways - can’t just single out one brand.
 
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Lol, vintage hunting at this top level in reality is a professional job (or an unpaid intern job…) - Hermes by Margiela originals are not exactly just hanging around at your local vintage store in the exact right size, coloration, and pristine condition, even in top tier cities like NYC, Paris, and Tokyo. Most of us ain’t got time for this, and not all of us get an endorphin surge from that distinctive musky/moldy scent of a vintage piece.

All fashion is derivative anyways - can’t just single out one brand.
https://www.1stdibs.com/search/?q=hermes margiela

One thing is that you don´t like vintage; or you are just searching for a specifical piece which is really hard to find...but you can find Margiela by Hermès online.

About fashion being derivative, The Row is not about being just derivative...is about blatant copies.
 
no need to buy vintage, max mara is right there. or even weekend by max mara. I dont know how much higher quality the row can be compare to those. Do they use wool from a virgin mermaid's hair from denmark? Usually at the prices they are asking, you should be able to get original designs that will not blend in. It's the prices one should pay for actually designed clothes and not just copies. Even their accesories are not original.
 
no need to buy vintage, max mara is right there. or even weekend by max mara. I dont know how much higher quality the row can be compare to those. Do they use wool from a virgin mermaid's hair from denmark? Usually at the prices they are asking, you should be able to get original designs that will not blend in. It's the prices one should pay for actually designed clothes and not just copies. Even their accesories are not original.
Yeah, but it you want Hermès by Margiela, there is no better way than going for the real deal.
 

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