The Row S/S 2026 Paris

[vogue28]

VOGUE.COM

 

[PDFSD]

Cos perfection

 

[Squizree]

I should hate this but it's just classic. I love the border.

But DAMN it's so Philo coded. Will they ever step out of her shadow?

 

[donyan]

Beautiful images and clothes but there’s a fine line between minimal and banal. I’m sure in the store these will look and feel beautiful

 

[Alquimista]

clothes for people who act like they don't fart.

 

[jeanclaude]

A sad discarded editorial ("Replicate catwalk looks with fast-fashion clothes"). Circa 1998.

 

[Avonlea]

Looks like something MAS would publish in her sad magazine

 

[THD96]

It’s giving COS but with the price tag of two more zeros after.

Good lookbook though.

 

[theshadedgaze]

Are we looking at a casting call for a new horror movie? Maybe the Conjuring: Last Rites? Even demons wouldn’t want to possess this soulless lot.

 

[THD96]

YoU gUys, Don’T gEt IT.

This is the quiet whispers in a room full of screaming, this is luxury in a crowd of banality, this is sensuality in a sea of vulgarity. ThIs iS THE ROW.

 

[Monsieur Cristobal]

The photography is the only interesting thing here.

We live in a time where designers can show just a shirt with just a trouser and call it fashion.

 

[Kennnnn]

Very much like the 1990s jil Sander ad campaigns, with Guinevere van Seenus.

 

[helmutnotdead]

Julia and Lina looks truly truly beautiful.

 

[FashionPower]

Yaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaawn

 

[br3ncon1]

This is so depressing. Makes me want to chain smoke.

 

[oioioi]

Somehow even more lacklustre than usual, probably because I don't personally like how nostalgic their lookbook photoshoots are.
The clothes are easy to give you an identity without you having to do any thinking for yourself.

 

[andrew]

it's odd that they started incorporating touches of bold/vibrant color a few years ago but have now retreated to this beige/black/grey look. a bummer overall, this just feels kinda lifeless.

 

[jeremydante]

Love the photos for editorial content.
As a look book- it's doesn't feel like enough. I find myself saying, "is that it?"

 

[kasper!]

I wish they could add some bags to the shot. Their bags are nice, even though mostly they are copied from vintage or the archive of different brands....

 

[LMV]

this is starting to look really dated