apparently Barney's has already received two pre-orders for the croc backpack...
this is their $39,000 backpack they are sellling.
source: splashnews
That expensive backpack reminds me of a recent ep of Real Housewives of Beverly Hills where one of the women has $25,000 sunglasses. It will definitely appeal to a certain nouveau riche woman who likes to say, "Oh! This bag? ...It cost $39,000!"
The rest of the bags are rather chic, minimal. That backpack is the only thing out of place with their average customer who seems like a woman who is understated and not too flashy.