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30 Under 30
Power in the 21st century comes in many forms, but one thing is certain, it no longer relates simply to pounds in the bank. The internet has given any individual the power to influence millions with a single Tweet, the power to self-publish a manifesto and the power to reach a huge audience in seconds, which brings a whole new meaning to net worth. It also means that the gossip mill has gone global. What might once have passed the masses by can become international news, a hot topic up for worldwide discussion.
So, who are the new power players in this speeded-up, digital landscape? We spoke to experts in entertainment, fashion, the arts, business, media, politics and sport to compile a long list of the most influential names in each field. The only criteria we gave was that they must be British and under the age of 30 — the careers of the Noughties generation having flourished under BlackBerry rule. Then, using a formula devised by Philip Beresford, compiler of The Sunday Times Rich List, we number-crunched the list to come up with our New Power 30.
Google hits, Twitter influence, Wikipedia references and digital column inches were all taken into account, as were the number of campaigns, charitable and otherwise, and endorsements our influentials have racked up. Friends in high places add clout, as does paparazzi presence. What emerged was a list of obvious movers and shakers (you would have to have been in a coma to have missed their output this past decade), but with a few glaring omissions. Girl of the moment Cheryl Cole scrapes in as runner-up in the entertainment section, for example — but, then, she is yet to break America, key to upping your Google profile. Witness Robert Pattinson’s 15m Google hits off the back of one film. And infamy has currency. When Mounir Moufarrige was looking for a celebrity to inject new life into the house of Emanuel Ungaro, he asked for the most-Googled girl around. Step up Lindsay Lohan. Our British equivalent is Amy Winehouse, topping the entertainment list. She has our attention, but the question now is whether she will squander the power that comes with an international audience of millions.
And anybody who wants to maintain their position at the top will have to keep the public interested. One way is to diversify, so Lily Cole’s move into acting is a savvy one. In the arts, your work must have talkability, while in sport, your spouse, brand appeal and eye for a hot Hollywood connection (see Ashley Cole, who recently invested in a film starring 50 Cent) can count far more than medals. Meanwhile, Prince William tops everybody on our list in terms of Google hits and column inches. Interesting in a society where the royal family is seen as increasingly irrelevant. William knows that there is no point having power if you don’t put it to good use. He has said he wants to be more than a “royal ornament”, and is dedicated to his charitable causes. Only the next decade will tell what the rest of our Power 30 decide to do with theirs.
Entertainment
1 Amy Winehouse, 26, singer
All eyes are on Amy — again. She’s got to the top as the car crash we can’t look away from (only Wayne Rooney and Prince William have more digital column inches), but everything rests on her next move. Can she get clean? Will her protégée Dionne Bromfield amount to anything? Will her long-awaited third album bomb? If she can emerge triumphant from her troubles, she will be a force to be reckoned with. Max Clifford says: “Amy will never disappear, she’s too established. If her next record doesn’t work, she should look for a cause to attach herself to.”
2 Lily Allen, 24, singer
The ultimate power player, Allen has aligned herself with older influences — from Jay Jopling and Kate Moss to Chemical Brother Ed Simons. She also epitomises the new I’ll-try-my-hand-at-anything approach. So when the new face of Chanel says she is giving up music, you know she is planning something. Karl Lagerfeld chose her for Chanel because, “she is a self-made woman, cool, young and extremely witty”.
3 Keira Knightley, 24, actor
At 20, Knightley was the third-youngest actress ever to be Oscar-nominated; she was also nominated for a Golden Globe and Bafta for Atonement. Next month, Knightley, worth £27m, makes her West End debut in The Misanthrope. She is also is big on the charity circuit, supporting Amnesty International and campaigning against domestic violence. “Keira embodies a kind of Englishness that seems to resonate, particularly with American audiences,” says Ian Freer of Empire. “As she gets older, she will only become more interesting.”
4 Emma Watson, 19, actor
As the face of Burberry this season, Watson went from gawky schoolgirl to fashion ingénue. Shunning movies to study literature at Brown University in America — inspired by her mentor, JK Rowling — is a savvy move. Christopher Bailey, the creative director of Burberry, says: “She was the obvious choice for our campaign. She has a classic beauty, a great character and a modern edge.”
5 Robert Pattinson, 23, actor
The only man in the top five, R-Patz made vampires cool, but can he go from heart-throb to Hollywood heavyweight? He needs to pull off upcoming grown-up roles opposite Hugh Jackman and Pierce Brosnan if he’s to be the next Brad or Jude. Tom Clark of Revolver Entertainment says: “We were blown away by the level of support his fans give him. Plus, he has cross-generational appeal. Mums buy his DVDs to watch with their daughters.”
Runners-up Dizzee Rascal, 24, and Cheryl Cole, 26
Fashion
1 Agyness Deyn, 26, model
Deyn was the poster girl for the Brit Pack’s return to the front line of international fashion, her high-profile friendships with Katie Grand, Giles Deacon and Henry Holland cementing her model-of-the-moment status. Off the catwalk she’s known for her eccentric personal style and indie-rock boyfriends. She may top our list (thanks to huge Google and Twitter traffic), but is her power on the wane? She was absent from recent catwalk shows and was voted “most annoying celebrity” in a BBC poll. She is taking acting lessons in New York and Deacon says she has the “talent that can take her wherever she wants to go”.
2 Daisy Lowe, 20, model
After weathering rock-royalty scandal and turning it to her advantage, Lowe is the sexiest model in town. Her Twitter following bumps her up the list, as does the fact she’s already appeared in 23 campaigns — even more than Deyn. With a Louis Vuitton accessories contract in the bag, she needs only to make the transition into TV or music, and the sky’s the limit. Sarah Leon at Next models says she has “proved you can have t*ts and **** and still be an edgy style leader”.
3 Lily Cole, 21, model/actress
Having gained a place at Cambridge by swotting up in the hairdresser’s chair, Cole has always defied model stereotypes and generated more digital column inches than anybody else in our fashion line-up. Now her acting star is also in the ascendant, with an upcoming turn as Alice in Marilyn Manson’s paean to Lewis Carroll. Sarah Doukas, founder of Storm, says she is “one of those people who tears up the rule book”.
4 Christopher Kane, 27, designer
When Donatella Versace compares you to her late brother, you know you are doing something right. And when your T-shirt for Topshop shifts 2,000 units in three days, you know your appeal stretches beyond the catwalk. Next stop, global recognition, thanks to his job at Versus, Versace’s relaunched youth line. Erin Mullaney, the buying director at Browns, says: “There are few designers as talented as Christopher Kane in fashion right now — he already has a very loyal customer base.”
5 Gareth Pugh, designer, 28
The enfant terrible of Noughties catwalks, Saint Martins graduate Pugh is lauded for his dedication to the art of fashion, even though his pieces are often unwearable. His popularity speaks volumes for the power of talkability: Anna Wintour is an unlikely supporter. Lulu Kennedy, the director of Fashion East, which gave him his catwalk break, says: “Gareth is immensely talented, hard-working and committed to his vision.”
Runner-up Lizzy Jagger, 25, model
Arts
1 Matthew Stone, 27, artist
Having graduated from Camberwell College of Arts in 2004, the artist-cum-DJ has found acclaim in his painterly, large-format photography. Elton John is rumoured to own one of his epic group portraits, Gareth Pugh gets him to write his show music, and Norman Rosenthal says: “He reminds me of a young Damien Hirst.”
2 Katherine Jenkins, 29, classical singer
The Valleys girl has made and broken many records: she is the UK’s biggest-selling mezzo-soprano ever, the only artist to hold the top four spots simultaneously in the HMV classical-music album charts, and has sold more than 3m records in the UK alone. Now she is closing in on the pop market. But will her girl-next-door good looks give her crossover appeal? “Katherine is the Maria Callas of our day,” says, erm, Myleene Klass.
3 Sean Adams, 27, founder of Drownedinsound.com
Adams presciently started an online zine/social network for musos from his Weymouth bedroom in 2000, and his website is now the go-to place for 70,000 indie fans. With Drowned in Sound Recordings in 2003, he effectively launched the careers of signees Martha Wainwright, Kaiser Chiefs and Bat for Lashes. “Sean is an ideas man,” says Steve Lamacq, the Radio 1 DJ. “He grasped early on that there were communities of fans being drawn together online.”
4 Melissa Hamilton, 21, ballerina
Leaping through the ranks of the Royal Ballet, this dancer from Belfast made her debut in a principal role last month (as Mary Vetsera in Mayerling), despite still being in the corps de ballet (the ballet chorus line). In 2007, she won the Youth America Grand Prix, the world’s largest ballet scholarship competition. She also has poster-girl appeal — she made the cover of The Sunday Times Culture section earlier this year. “A dancer with a dazzling future,” says the choreographer Wayne McGregor. “She’s super-talented, supercharged and super-bright.”
5 Lucy Prebble, 28, playwright
The bluestocking Surrey girl was already winning prizes at university and continued to scoop them up with The Sugar Syndrome, on the subject of paedophilia. She relishes taboos: her latest play, Enron, charts the American energy company’s downfall. She has sold the rights to Sony Pictures and will write the screenplay herself. She also wrote the screenplay for Secret Diary of a Call Girl. “I’ve been an admirer since her first play in 2003,” says the director Patrick Marber. “Her construction is exquisite and she’s brave and funny as hell.”
Runner-up Polly Stenham, 23, playwright
Business, media, politics
1 Chloe Smith, 27, MP
The Tory new girl took her place in the House of Commons as its youngest MP in July. The former management consultant and school governor represents the shape of things to come if MPs step down in their hundreds at the next election over the expenses scandal. Smith has pledged “never to claim for food, furniture or household goods”. Good girl. David Cameron described her as “the sort of person I want in my team”.
2 Dominic McVey, 24, entrepreneur
At 14, he was the UK’s youngest self-made millionaire. At 15, he was thrown out of school for spending more time making money than studying. At 16, he bought a flat in Mayfair once owned by John Lennon. He now has interests in cosmetics, property and publishing. “He has always had an intuitive understanding of the zeitgeist,” says Francis Ridley, managing director of the talent agency Money.
3 Blaise Bellville, 24, entrepreneur
This ex-public schoolboy has his finger on the pulse of technology-driven youth. Ad agencies are falling over themselves to pick his brains. His web magazine, Platform (readplatform.com), produced by teenagers for teenagers, has already picked up more than 110,000 readers and is growing, and his cult club night, All Ages, has been franchised nationwide. Graham Fink, creative director of M&C Saatchi, says: “He has the wisdom to learn from those younger than himself. People like this are rare.”
4 Kirsty McNeill, 29, political adviser
Gordon Brown’s former speechwriter was recently promoted to one of the most powerful back-room roles in No 10. One friend said: “Kirsty understands the new media — she knows it’s as important for a politician to be seen on handbag.com or Nigerian women’s radio as it is Newsnight.” According to Isabel Oakeshott, deputy political editor of The Sunday Times, “She has the ear of the prime minister, but her meteoric rise has ruffled feathers among Downing Street colleagues.”
5 Tamsin Omond, 24, campaigner
Omond is gorgeous, intelligent and committed: the founder of Climate Rush, she was arrested last year after scaling the Palace of Westminster in protest at Heathrow expansion. She also dumped manure on Jeremy Clarkson’s lawn in answer to his comments on emissions. She says: “It’s exciting to feel you have some power over your future.” Fellow greenies adore her. Mark Anslow, editor of theecologist.org, says, “Tamsin’s got guts, looks and a first from Cambridge. Would you argue with her?”
Runners-up Krissi Murison, 27, editor of NME, and Ameet Gill, 27, Cameron speechwriter
Sport
21 Lewis Hamilton, 24, racing driver
No longer F1 world champion, but Hamilton remains the hottest property in the sport, thanks to pop-star girlfriend Nicole Scherzinger, the lead singer with the Pussycat Dolls, and a grand slam of brand endorsements. According to BusinessWeek: “With his marketability and multimillion-dollar sponsorship deals, Hamilton is already drawing comparisons to sports megastars Tiger Woods and David Beckham.”
Times Online
Power in the 21st century comes in many forms, but one thing is certain, it no longer relates simply to pounds in the bank. The internet has given any individual the power to influence millions with a single Tweet, the power to self-publish a manifesto and the power to reach a huge audience in seconds, which brings a whole new meaning to net worth. It also means that the gossip mill has gone global. What might once have passed the masses by can become international news, a hot topic up for worldwide discussion.
So, who are the new power players in this speeded-up, digital landscape? We spoke to experts in entertainment, fashion, the arts, business, media, politics and sport to compile a long list of the most influential names in each field. The only criteria we gave was that they must be British and under the age of 30 — the careers of the Noughties generation having flourished under BlackBerry rule. Then, using a formula devised by Philip Beresford, compiler of The Sunday Times Rich List, we number-crunched the list to come up with our New Power 30.
Google hits, Twitter influence, Wikipedia references and digital column inches were all taken into account, as were the number of campaigns, charitable and otherwise, and endorsements our influentials have racked up. Friends in high places add clout, as does paparazzi presence. What emerged was a list of obvious movers and shakers (you would have to have been in a coma to have missed their output this past decade), but with a few glaring omissions. Girl of the moment Cheryl Cole scrapes in as runner-up in the entertainment section, for example — but, then, she is yet to break America, key to upping your Google profile. Witness Robert Pattinson’s 15m Google hits off the back of one film. And infamy has currency. When Mounir Moufarrige was looking for a celebrity to inject new life into the house of Emanuel Ungaro, he asked for the most-Googled girl around. Step up Lindsay Lohan. Our British equivalent is Amy Winehouse, topping the entertainment list. She has our attention, but the question now is whether she will squander the power that comes with an international audience of millions.
And anybody who wants to maintain their position at the top will have to keep the public interested. One way is to diversify, so Lily Cole’s move into acting is a savvy one. In the arts, your work must have talkability, while in sport, your spouse, brand appeal and eye for a hot Hollywood connection (see Ashley Cole, who recently invested in a film starring 50 Cent) can count far more than medals. Meanwhile, Prince William tops everybody on our list in terms of Google hits and column inches. Interesting in a society where the royal family is seen as increasingly irrelevant. William knows that there is no point having power if you don’t put it to good use. He has said he wants to be more than a “royal ornament”, and is dedicated to his charitable causes. Only the next decade will tell what the rest of our Power 30 decide to do with theirs.
Entertainment
1 Amy Winehouse, 26, singer
All eyes are on Amy — again. She’s got to the top as the car crash we can’t look away from (only Wayne Rooney and Prince William have more digital column inches), but everything rests on her next move. Can she get clean? Will her protégée Dionne Bromfield amount to anything? Will her long-awaited third album bomb? If she can emerge triumphant from her troubles, she will be a force to be reckoned with. Max Clifford says: “Amy will never disappear, she’s too established. If her next record doesn’t work, she should look for a cause to attach herself to.”
2 Lily Allen, 24, singer
The ultimate power player, Allen has aligned herself with older influences — from Jay Jopling and Kate Moss to Chemical Brother Ed Simons. She also epitomises the new I’ll-try-my-hand-at-anything approach. So when the new face of Chanel says she is giving up music, you know she is planning something. Karl Lagerfeld chose her for Chanel because, “she is a self-made woman, cool, young and extremely witty”.
3 Keira Knightley, 24, actor
At 20, Knightley was the third-youngest actress ever to be Oscar-nominated; she was also nominated for a Golden Globe and Bafta for Atonement. Next month, Knightley, worth £27m, makes her West End debut in The Misanthrope. She is also is big on the charity circuit, supporting Amnesty International and campaigning against domestic violence. “Keira embodies a kind of Englishness that seems to resonate, particularly with American audiences,” says Ian Freer of Empire. “As she gets older, she will only become more interesting.”
4 Emma Watson, 19, actor
As the face of Burberry this season, Watson went from gawky schoolgirl to fashion ingénue. Shunning movies to study literature at Brown University in America — inspired by her mentor, JK Rowling — is a savvy move. Christopher Bailey, the creative director of Burberry, says: “She was the obvious choice for our campaign. She has a classic beauty, a great character and a modern edge.”
5 Robert Pattinson, 23, actor
The only man in the top five, R-Patz made vampires cool, but can he go from heart-throb to Hollywood heavyweight? He needs to pull off upcoming grown-up roles opposite Hugh Jackman and Pierce Brosnan if he’s to be the next Brad or Jude. Tom Clark of Revolver Entertainment says: “We were blown away by the level of support his fans give him. Plus, he has cross-generational appeal. Mums buy his DVDs to watch with their daughters.”
Runners-up Dizzee Rascal, 24, and Cheryl Cole, 26
Fashion
1 Agyness Deyn, 26, model
Deyn was the poster girl for the Brit Pack’s return to the front line of international fashion, her high-profile friendships with Katie Grand, Giles Deacon and Henry Holland cementing her model-of-the-moment status. Off the catwalk she’s known for her eccentric personal style and indie-rock boyfriends. She may top our list (thanks to huge Google and Twitter traffic), but is her power on the wane? She was absent from recent catwalk shows and was voted “most annoying celebrity” in a BBC poll. She is taking acting lessons in New York and Deacon says she has the “talent that can take her wherever she wants to go”.
2 Daisy Lowe, 20, model
After weathering rock-royalty scandal and turning it to her advantage, Lowe is the sexiest model in town. Her Twitter following bumps her up the list, as does the fact she’s already appeared in 23 campaigns — even more than Deyn. With a Louis Vuitton accessories contract in the bag, she needs only to make the transition into TV or music, and the sky’s the limit. Sarah Leon at Next models says she has “proved you can have t*ts and **** and still be an edgy style leader”.
3 Lily Cole, 21, model/actress
Having gained a place at Cambridge by swotting up in the hairdresser’s chair, Cole has always defied model stereotypes and generated more digital column inches than anybody else in our fashion line-up. Now her acting star is also in the ascendant, with an upcoming turn as Alice in Marilyn Manson’s paean to Lewis Carroll. Sarah Doukas, founder of Storm, says she is “one of those people who tears up the rule book”.
4 Christopher Kane, 27, designer
When Donatella Versace compares you to her late brother, you know you are doing something right. And when your T-shirt for Topshop shifts 2,000 units in three days, you know your appeal stretches beyond the catwalk. Next stop, global recognition, thanks to his job at Versus, Versace’s relaunched youth line. Erin Mullaney, the buying director at Browns, says: “There are few designers as talented as Christopher Kane in fashion right now — he already has a very loyal customer base.”
5 Gareth Pugh, designer, 28
The enfant terrible of Noughties catwalks, Saint Martins graduate Pugh is lauded for his dedication to the art of fashion, even though his pieces are often unwearable. His popularity speaks volumes for the power of talkability: Anna Wintour is an unlikely supporter. Lulu Kennedy, the director of Fashion East, which gave him his catwalk break, says: “Gareth is immensely talented, hard-working and committed to his vision.”
Runner-up Lizzy Jagger, 25, model
Arts
1 Matthew Stone, 27, artist
Having graduated from Camberwell College of Arts in 2004, the artist-cum-DJ has found acclaim in his painterly, large-format photography. Elton John is rumoured to own one of his epic group portraits, Gareth Pugh gets him to write his show music, and Norman Rosenthal says: “He reminds me of a young Damien Hirst.”
2 Katherine Jenkins, 29, classical singer
The Valleys girl has made and broken many records: she is the UK’s biggest-selling mezzo-soprano ever, the only artist to hold the top four spots simultaneously in the HMV classical-music album charts, and has sold more than 3m records in the UK alone. Now she is closing in on the pop market. But will her girl-next-door good looks give her crossover appeal? “Katherine is the Maria Callas of our day,” says, erm, Myleene Klass.
3 Sean Adams, 27, founder of Drownedinsound.com
Adams presciently started an online zine/social network for musos from his Weymouth bedroom in 2000, and his website is now the go-to place for 70,000 indie fans. With Drowned in Sound Recordings in 2003, he effectively launched the careers of signees Martha Wainwright, Kaiser Chiefs and Bat for Lashes. “Sean is an ideas man,” says Steve Lamacq, the Radio 1 DJ. “He grasped early on that there were communities of fans being drawn together online.”
4 Melissa Hamilton, 21, ballerina
Leaping through the ranks of the Royal Ballet, this dancer from Belfast made her debut in a principal role last month (as Mary Vetsera in Mayerling), despite still being in the corps de ballet (the ballet chorus line). In 2007, she won the Youth America Grand Prix, the world’s largest ballet scholarship competition. She also has poster-girl appeal — she made the cover of The Sunday Times Culture section earlier this year. “A dancer with a dazzling future,” says the choreographer Wayne McGregor. “She’s super-talented, supercharged and super-bright.”
5 Lucy Prebble, 28, playwright
The bluestocking Surrey girl was already winning prizes at university and continued to scoop them up with The Sugar Syndrome, on the subject of paedophilia. She relishes taboos: her latest play, Enron, charts the American energy company’s downfall. She has sold the rights to Sony Pictures and will write the screenplay herself. She also wrote the screenplay for Secret Diary of a Call Girl. “I’ve been an admirer since her first play in 2003,” says the director Patrick Marber. “Her construction is exquisite and she’s brave and funny as hell.”
Runner-up Polly Stenham, 23, playwright
Business, media, politics
1 Chloe Smith, 27, MP
The Tory new girl took her place in the House of Commons as its youngest MP in July. The former management consultant and school governor represents the shape of things to come if MPs step down in their hundreds at the next election over the expenses scandal. Smith has pledged “never to claim for food, furniture or household goods”. Good girl. David Cameron described her as “the sort of person I want in my team”.
2 Dominic McVey, 24, entrepreneur
At 14, he was the UK’s youngest self-made millionaire. At 15, he was thrown out of school for spending more time making money than studying. At 16, he bought a flat in Mayfair once owned by John Lennon. He now has interests in cosmetics, property and publishing. “He has always had an intuitive understanding of the zeitgeist,” says Francis Ridley, managing director of the talent agency Money.
3 Blaise Bellville, 24, entrepreneur
This ex-public schoolboy has his finger on the pulse of technology-driven youth. Ad agencies are falling over themselves to pick his brains. His web magazine, Platform (readplatform.com), produced by teenagers for teenagers, has already picked up more than 110,000 readers and is growing, and his cult club night, All Ages, has been franchised nationwide. Graham Fink, creative director of M&C Saatchi, says: “He has the wisdom to learn from those younger than himself. People like this are rare.”
4 Kirsty McNeill, 29, political adviser
Gordon Brown’s former speechwriter was recently promoted to one of the most powerful back-room roles in No 10. One friend said: “Kirsty understands the new media — she knows it’s as important for a politician to be seen on handbag.com or Nigerian women’s radio as it is Newsnight.” According to Isabel Oakeshott, deputy political editor of The Sunday Times, “She has the ear of the prime minister, but her meteoric rise has ruffled feathers among Downing Street colleagues.”
5 Tamsin Omond, 24, campaigner
Omond is gorgeous, intelligent and committed: the founder of Climate Rush, she was arrested last year after scaling the Palace of Westminster in protest at Heathrow expansion. She also dumped manure on Jeremy Clarkson’s lawn in answer to his comments on emissions. She says: “It’s exciting to feel you have some power over your future.” Fellow greenies adore her. Mark Anslow, editor of theecologist.org, says, “Tamsin’s got guts, looks and a first from Cambridge. Would you argue with her?”
Runners-up Krissi Murison, 27, editor of NME, and Ameet Gill, 27, Cameron speechwriter
Sport
21 Lewis Hamilton, 24, racing driver
No longer F1 world champion, but Hamilton remains the hottest property in the sport, thanks to pop-star girlfriend Nicole Scherzinger, the lead singer with the Pussycat Dolls, and a grand slam of brand endorsements. According to BusinessWeek: “With his marketability and multimillion-dollar sponsorship deals, Hamilton is already drawing comparisons to sports megastars Tiger Woods and David Beckham.”
Times Online
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22 Andy Murray, 22, tennis player
Once perceived as surly, the Scottish tennis player has dramatically improved his profile in the past 18 months. Earlier this year, he reached a career-high ranking of No 2 in the world and is set to cash in on his status after joining 19 Entertainment, the same management agent as David Beckham. Max Clifford thinks the sky is the limit for Murray. “Providing he can continue to progress, he could earn £50m within the next five years,” he says.
23 Wayne Rooney, 24, footballer
Rooney is worth £35m and enjoying lucrative sponsorship deals with Coca-Cola and EA Sports, with wife Coleen’s high profile adding even more influence. About to become a father and set to shine in next year’s World Cup, Rooney has also stated his ambition to go into football management. “He has a great determination and hunger to win. That will never change. He plays as if he means it,” says Manchester United manager Sir Alex Ferguson.
24 Ashley Cole, 28, footballer
Currently basking in the halo of influence that radiates from his wife, the pop singer and X Factor judge Cheryl, Cole is looking to capitalise on his fame with movies. He co-produced the recent gangster film Dead Man Running, starring 50 Cent, with England teammate Rio Ferdinand. It’s easy to forget he’s a talented footballer, too. He has just signed a new four-year contract at Chelsea, where his boss, Carlo Ancelotti, believes his ball skills are going to get better and better. “He is one of the best left-backs in the world,” he says, “but I believe his best is yet to come.”
25 Jenson Button, 29, racing driver
Riding the crest of a wave after winning the F1 2009 drivers’ championship, and accompanied by a reputation as one of sport’s playboys with a dry sense of humour, Button has plenty of pin-up appeal. “Jenson is a fantastic racer and a very deserving world champion,” says Ross Brawn, the Brawn GP team principal. His challenge now is to stay at the top.
Runner-up Kevin Pietersen, 29, cricketer
Society
26 Prince William, 27, future king
With all the best bits of his mother, William is a polo-playing, helicopter-flying royal with a heart — and a conscience. “There’s a time and place for being an ornament,” he has said. He is choosing his charities carefully and so far shows no sign of wading into contentious political issues like his father. Less likely to be seen falling out of a nightclub than his brother, yet he still gets the highest paparazzi rating in our survey. According to party girl Jenny Frost, he is “posh but not snotty. He’s a charm”. [/QUOTE]
27 Alexa Chung, 26, TV presenter
Chung has the career (she hosts her own critically acclaimed live MTV show from Times Square, New York), the image (she’s just had a Mulberry bag named after her) and the rock-star boyfriend (Alex Turner of the equally young and talented Arctic Monkeys). But there’s a lot more to come. Not least on MTV, where, according to Tony DiBari, MTV America’s senior VP of production, they think she is “witty, intelligent and seems to connect with our audience”.
28 Kate Middleton, 27, girlfriend
Thanks to the “will they, won’t they?” debate, Middleton is one of the most talked-about women in Britain. She has survived the shocking family revelations (Mum was an air hostess, uncle has an alleged coke habit), but sitting on the sidelines, without much of a career (she “works” for Party Pieces, the family business), Middleton’s most obvious forté so far seems to be her way with a wrap dress. She might have to get working on her CV, though. “I just don’t think she had the breeding, quite honestly,” says Royal commentator James Whittaker of her chances. “I’m not being snooty, I’m being factual.”
29 Peaches Geldof, 20, socialite
Alongside numerous nightclub appearances, Geldof has penned a newspaper column, hosted TV shows, designed fashion ranges, taken to the catwalk, established herself as a DJ and “edited” her own magazine. The daughter of Bob Geldof and Paula Yates is, according to Michelle Mone, who has just signed her as the face of her Miss Ultimo bra range, “young and edgy, with lashings of style”.
30 Tyrone Wood, 26, curator
As one half of Britain’s most beautiful It couples (his girlfriend is the model Rosie Huntington-Whiteley), Wood’s shock appearance in the top five is clearly down to his appetite for a sceney party and his dad, Rolling Stone Ronnie. Working for the family-owned Scream gallery, he is known for his laid-back attitude, and, according to Tatler (he came 76th in its 2009 Most Invited list), he’s “just as happy in the pub as on the sleb circuit”.
Runner-up Chloe Green, 18, daughter of Topshop tycoon Philip
Once perceived as surly, the Scottish tennis player has dramatically improved his profile in the past 18 months. Earlier this year, he reached a career-high ranking of No 2 in the world and is set to cash in on his status after joining 19 Entertainment, the same management agent as David Beckham. Max Clifford thinks the sky is the limit for Murray. “Providing he can continue to progress, he could earn £50m within the next five years,” he says.
23 Wayne Rooney, 24, footballer
Rooney is worth £35m and enjoying lucrative sponsorship deals with Coca-Cola and EA Sports, with wife Coleen’s high profile adding even more influence. About to become a father and set to shine in next year’s World Cup, Rooney has also stated his ambition to go into football management. “He has a great determination and hunger to win. That will never change. He plays as if he means it,” says Manchester United manager Sir Alex Ferguson.
24 Ashley Cole, 28, footballer
Currently basking in the halo of influence that radiates from his wife, the pop singer and X Factor judge Cheryl, Cole is looking to capitalise on his fame with movies. He co-produced the recent gangster film Dead Man Running, starring 50 Cent, with England teammate Rio Ferdinand. It’s easy to forget he’s a talented footballer, too. He has just signed a new four-year contract at Chelsea, where his boss, Carlo Ancelotti, believes his ball skills are going to get better and better. “He is one of the best left-backs in the world,” he says, “but I believe his best is yet to come.”
25 Jenson Button, 29, racing driver
Riding the crest of a wave after winning the F1 2009 drivers’ championship, and accompanied by a reputation as one of sport’s playboys with a dry sense of humour, Button has plenty of pin-up appeal. “Jenson is a fantastic racer and a very deserving world champion,” says Ross Brawn, the Brawn GP team principal. His challenge now is to stay at the top.
Runner-up Kevin Pietersen, 29, cricketer
Society
26 Prince William, 27, future king
With all the best bits of his mother, William is a polo-playing, helicopter-flying royal with a heart — and a conscience. “There’s a time and place for being an ornament,” he has said. He is choosing his charities carefully and so far shows no sign of wading into contentious political issues like his father. Less likely to be seen falling out of a nightclub than his brother, yet he still gets the highest paparazzi rating in our survey. According to party girl Jenny Frost, he is “posh but not snotty. He’s a charm”. [/QUOTE]
27 Alexa Chung, 26, TV presenter
Chung has the career (she hosts her own critically acclaimed live MTV show from Times Square, New York), the image (she’s just had a Mulberry bag named after her) and the rock-star boyfriend (Alex Turner of the equally young and talented Arctic Monkeys). But there’s a lot more to come. Not least on MTV, where, according to Tony DiBari, MTV America’s senior VP of production, they think she is “witty, intelligent and seems to connect with our audience”.
28 Kate Middleton, 27, girlfriend
Thanks to the “will they, won’t they?” debate, Middleton is one of the most talked-about women in Britain. She has survived the shocking family revelations (Mum was an air hostess, uncle has an alleged coke habit), but sitting on the sidelines, without much of a career (she “works” for Party Pieces, the family business), Middleton’s most obvious forté so far seems to be her way with a wrap dress. She might have to get working on her CV, though. “I just don’t think she had the breeding, quite honestly,” says Royal commentator James Whittaker of her chances. “I’m not being snooty, I’m being factual.”
29 Peaches Geldof, 20, socialite
Alongside numerous nightclub appearances, Geldof has penned a newspaper column, hosted TV shows, designed fashion ranges, taken to the catwalk, established herself as a DJ and “edited” her own magazine. The daughter of Bob Geldof and Paula Yates is, according to Michelle Mone, who has just signed her as the face of her Miss Ultimo bra range, “young and edgy, with lashings of style”.
30 Tyrone Wood, 26, curator
As one half of Britain’s most beautiful It couples (his girlfriend is the model Rosie Huntington-Whiteley), Wood’s shock appearance in the top five is clearly down to his appetite for a sceney party and his dad, Rolling Stone Ronnie. Working for the family-owned Scream gallery, he is known for his laid-back attitude, and, according to Tatler (he came 76th in its 2009 Most Invited list), he’s “just as happy in the pub as on the sleb circuit”.
Runner-up Chloe Green, 18, daughter of Topshop tycoon Philip
Chanelcouture09
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14th February 2010 Issue
scan by me
scan by me
Chanelcouture09
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yeah its maryna, Vogue28 tells me its from Vogue Italia shot by Meisel
TREVOFASHIONISTO
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is the editorial inside the same one as well?
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^there isn't an editorial which has kinda annoyed me
honeycombchild
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They do that a lot. There's usually only an ed to go with the cover when it's a celebrity.
honeycombchild
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Sunday 21st February: Uma Thurman by Alexi Lubomirski
timesonline.com
timesonline.com
honeycombchild
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I'm seriously looking forward to it, I posted in the Cover Rumour Thread it was happening again, but I don't think anyone follows it much.
Hopefully we'll see some more great eds. Loved that Lily D had one last time.
Hopefully we'll see some more great eds. Loved that Lily D had one last time.
honeycombchild
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Abbey is on the cover:
Times Online
Her ed's really quite good too. Sadly there's only really two editorials in this issue, it doesn't seem quite as impressive as the last Big issue they did.
Times Online
Her ed's really quite good too. Sadly there's only really two editorials in this issue, it doesn't seem quite as impressive as the last Big issue they did.
I very curious about two editorials 
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Got the Sunday Times for the Style Magazine especially this morning. It isn't as good as their last issue.
But Abbey's editorial by Ben Hassett is nice. She also has an interview, with some good quotes.
The other edit with Svieta Nemkova & Gabriela Iliescu, looks like something out of Russian Vogue. Not saying that is a good or bad thing.
It's shot on a beach by Robert Wyatt. There is also an article with Jean-Paul Gaultier.
Not to mention there is a nice bunch of Spring/Summer ads inside.
But Abbey's editorial by Ben Hassett is nice. She also has an interview, with some good quotes.
The other edit with Svieta Nemkova & Gabriela Iliescu, looks like something out of Russian Vogue. Not saying that is a good or bad thing.
It's shot on a beach by Robert Wyatt. There is also an article with Jean-Paul Gaultier.
Not to mention there is a nice bunch of Spring/Summer ads inside.
honeycombchild
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Anyone who's got it read Abbey's interview yet?
It's just plain odd.
"I once wet myself in bed and my boyfriend at the time woke up wet through. I've done all kinds of embarrassing things like that."
Good lord. Why on earth tell anyone that? Let alone a journalist.
It's just plain odd.
"I once wet myself in bed and my boyfriend at the time woke up wet through. I've done all kinds of embarrassing things like that."
Good lord. Why on earth tell anyone that? Let alone a journalist.
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