Tiffany & Co. 'Lose Yourself in Love' 2022 : Beyoncé by Mason Poole

[aracic]

tiffany.com

 

[Deleted member 1957]

Love it! I like it when she brings back the 'Crazy in love' hair and glow.

 

[Vitamine W]

It has an airport magazine kind of vibe. With a hint of ANTM as well.

 

[vogue28]

Awful, amateur, dated and very inexpensive looking coming from a brand like Tiffany & Co. The styling feels very... 2010 and just like Beyoncé's over-hyped appearance on British Vogue, this does zilch for me.

 

[MaisonOfVanity]

She looks fabulous and the every bit of a billionaire she is after the success from the first ad campaign I’m not surprised to her again for them it was highly successful.

 

[abstraccion]

LOL that 2nd photo

 

[Frederic01]

The styling is so cheap / trashy and completely overpowers the jewellery. And besides that Tiffany (these days) tries way too hard to be "cool" and "of the moment" to the point where it ends up looking completely cringey and pedestrian.

They should take a note out of Bvlgari or Cartier's book for how to elevate their advertising campaigns. Even Chanel has more expensive and refined looking HJ campaigns, and they're not even a traditional jewellery Maison.

 

[Bernie Flood]

She needs her Mom back on her glam team. Asap

 

[GivenchyAddict]

The styling is so bad and cheap. The clothes outshine the jewellery which should bot be the case.

After all the years working with crazy talented people, Beyoncé still does no have taste...

 

[Lola701]

I get the giving opportunities to people who don’t have access to those kind of things but I also believe that you need to have reached a certain level of excellence to have access to those things.
Mason Poole may be her official photographer, HF commercial campaigns are not his thing at all.

The last 2 shots are definitely the best but this campaign is a mess.
I love her and I love her new album but it’s frustrating at this point.

 

[Bernie Flood]

The styling is so bad and cheap. The clothes outshine the jewellery which should bot be the case.

After all the years working with crazy talented people, Beyoncé still does no have taste...

I miss the old Beyoncé from 10-15 yrs ago. She was so much fun then. Now she’s taking herself way seriously

 

[Zorka]

Grazia Italia Digital Edition

 

[Kite]

Jesus this is so cheap. Bleugh!

 

[YohjiAddict]

So tacky! It doesn’t even look like a jewelry campaign, it’s just an extension of her album promo!

 

[Zorka]

UK Vogue Digital Edition

 

[Zorka]

Elle France Digital Edition

 

[Legolas]

LOL that 2nd photo

The poses, the styling... everything just screams ANTM challenge, but yeah, that 2nd shot takes the crown.

 

[PowerDroid]

Oh my god, the tackiness!