Lola701
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Yes. But it’s also what Tom did if I remember well in 2014. His menswear loosen up, he introduced sneakers, jeans and created a wardrobe that felt relevant to that aesthetic.That‘s an accurate observation but it also merits the question whether or not the house *needs* to remain a very formal dressing associated brand or if it makes sense to loosen up those codes a bit, as it moves on forward - While suiting is at the heart of Zegna‘s know-how, we have also seen Tom Ford that were more casual in spirit, maybe acknowledging the fact that less and less people (particularly men) dress in full-on suiting looks the way Tom Ford envisioned them, with ties, pocket square or cuff links.
What was great about Haider‘s Berluti was a balance between sportswear and laid-back formal wear elements that I hope he will bring in the future - Spring/summer should be a good place to try that out!
Unfortunately, he didn’t have the same trajectory in womenswear. It went a bit all over the place. There were fun and great collections but the vision was quite unfocused. One season it was rock and chuck and sexy and perfect (SS2015), then very formal almost old looking (SS2017), or fun again (SS2016), or tacky in the best way (FW2018) and then Glamour (SS2019).
The codes and the authority of Tom were there but as his womenswear never had the proper evolution, the proposition wasn’t as impactful.
Tom Ford the brand will always be about some kind of formality but I think it’s actually a good frame to then evolve into something more relaxed or more fashion.
I don’t expect Haider to put lace boxers on the runway or oversized sweatpants with a tye-dye silk caftan. Only Tom could get away with it.
But he will bring back Tom Ford to a more « active life ». It’s been a long time since it was leisure wear at Hollywood.