Tom Ford S/S 2024 : The General 'Digital' Campaign Thread

[Lola701]

Exactly, these are 2 social media campaigns.
The first one is the official campaign for the resort 2024 collection. The second one is just social media content.
The brand and name Tom Ford is synonymous with good visuals so I like that they are keeping up with that.

But I don’t know if we can judge social media campaigns like official « in magazine » campaigns.
This is more indicative of the direction of the brand now than a clear statement for a season. Even if it seems like Galiegue will shoot the official campaigns.

 

[kasper!]

Maybe we can rename this thread as Tom Ford Web Campaign General Thread? I've saved some photos before and I would like to share them here.

 

[LadyJunon]

These 2 are web campaigns, only for social media and their own website.

Exactly, these are 2 social media campaigns.
The first one is the official campaign for the resort 2024 collection. The second one is just social media content.
The brand and name Tom Ford is synonymous with good visuals so I like that they are keeping up with that.

But I don’t know if we can judge social media campaigns like official « in magazine » campaigns.
This is more indicative of the direction of the brand now than a clear statement for a season. Even if it seems like Galiegue will shoot the official campaigns.

I believe that the campaign shot in Rio (still waiting for all the images to be released) is a normal "in magazine" campaign. The production level seems to be too high for a web campaign.

I like Galiegue's work for Tom Ford, even if it is overly serious at times.

 

[Lola701]

I believe that the campaign shot in Rio (still waiting for all the images to be released) is a normal "in magazine" campaign. The production level seems to be too high for a web campaign.

I like Galiegue's work for Tom Ford, even if it is overly serious at times.

Yes the Rio campaign is the main campaign.
It is really similar in aesthetic to the resort campaign but the mood is highly different.

Resort is very Basic Instinct and SS is very Micheal Mann’s Miami Vice all with a very Helmut Newton vibe.