YSL Beauté has signed up make-up artist Tom Pecheux as its new global beauty director. Pecheux is one of the biggest names backstage - having created catwalk looks for the likes of Chanel, Balmain, Lanvin and Emilio Pucci – as well as having worked on multiple campaigns. Pecheux succeeds Lloyd Simmonds, who was at the company for six and a half years.
“YSL Beauté and I have the same desire," Pecheux told us today. "We want and love to bring colour, confidence and naughtiness to women. And we will!”
As well as working on campaigns, catwalk shows and acting as an ambassador for the brand, Pecheux will work on developing new products for the brand. He will also continue to work with other designers.
"At Yves Saint Laurent we aren’t just selling make-up, we are selling an attitude - and that attitude is embedded in the colours, the textures and the materials. I adore that about make-up. It really is what I love doing, bringing out the luxury, a creativity, but with a level of simplicity,” Pecheux said. “I simply do not understand how one cannot take pleasure in making oneself pretty.”
“I am delighted to welcome Tom Pecheux as the new global beauty director,” added YSL Beauté’s general manager, Stephan Bezy. “We are proud to collaborate with such a talent and creative mind.”
The appointment of Pecheux comes less than a year after the announcement that Anthony Vaccarello was to replace Hedi Slimane as Yves Saint Laurent creative director, marking a new chapter for the French brand.
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