Tommy Hilfiger S/S 2014 by Craig McDean | the Fashion Spot

Tommy Hilfiger S/S 2014 by Craig McDean

Flashbang

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twitter/gbaudo
 
Seriously? With such a strong fashion show for the S/S 14 season, this campaign does no justice to the collection itself.
 
it looks exactly like the s/s 13 campaign...
 
They need to stop with this family concept, it's silly and repetitive… it's getting just as boring as Dolce's. Same old story season after season.
 
The clothes are from H&M, where are the clothes that was presented in the shows???
 
don´t they get bored shooting over and over the same thing...?
 
Same campaign creative for the last 10+ years.
 
So repetitive that it's pretty much their "forever trademark"
It's working for them i suppose
 


I see Miles McMillan, Jack Lankford, Tian Yi, Marlon Teixeira, Cora Emmanuel and Arthur Kulkov.

style.co.kr
 
A beach, and the sea as background. A group of people of different age poses in front of the camera, by showing off clothing with bright and vibrant colours.

It’s the Hilfiger, a group of eclectic people that are part of Tommy Hilfiger’s marketing strategy. And this is an image of the brand’s spring/summer 2014 campaign.

This season we took The Hilfiger back to one of my earliest inspirations: the West Coast”,
said Tommy Hilfiger. “In the spring/summer 2014 Collection, we looked at the preppy classics that we have loved throughout the years, and reinvented them with a modern, ‘West Coast’ spirit in mind. This campaign takes me back to summers I spent in California early in my career – in a uniquely Hilfiger way. I love taking the Hilfiger to different iconic location each season.”

Among the protagonists, Arthur Kulkov, Tidou M'Baye, Max Rogers, RJ King, Marlon Texeira, Viggo Jonassen, Miles McMillan, Bernard Fouquet, Toni Garrn, Julia Hafstrom, Tian Yi, Cora Emmanuel, Lea Sorenson, Chloe Blackshire and two basset hounds named Morgan IV and V.

For this season, the group has been joined by Luke Willet, Jac Jagaciak and Janis Ancens.

The adv has been shot on the beach of Malibu by Craig McDean, under the creative direction of Trey Laird (Laird + Partners).




vogue.it
 
the only surprising thing is that jacquelyn jablonski isn't in it. but i like it better than previous campaigns, at least it gives me summer vibes. :)
 

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