^ she has a pretty good shot at awards, which should keep people talking. If she misses out on a Best Actress nomination, there will be an uproar. If she gets one but doesn't win, there will be an uproar. If she gets one and wins, there will be an uproar. Guaranteed relevancy over the next couple of months, imo.
I think she's a great performer, but that doesn't always translate into being someone who photographs well for fashion magazines. I can't think of a shoot or even a single photo of her that I've found particularly interesting or beautiful to look at. I think I might be interested more if someone took a more transformative approach.