Yes, that does make sense. I was suggesting Marie Claire to use more established celebrities, someone a vast amount of potential readers can identify. Allowing the magazine a few issues to compile a clear direction, give the magazine a reason to purchase. Just until this period of desperation phases out - and then ease into the lesser-known.
A magazine is a magazine at the end of the day, I wouldn't want any of them to sink. As a compulsive magazine reader, Marie Claire outputs nothing on the stands. They've never given me a reason to connect.
Although I'm certain not everyone is like myself, and aren't clued about the latest acting craze. Or which actresses are staring in which upcoming movies.