What a let down! I was so hoping for a fresh start for British Vogue, but this looks exactly like Edward’s era. I like the idea of her on top of a black cab, but I hate this style of photography and the building and branches you can see in the background. This could’ve been really fun and fresh, but it’s just not quite there.
How do you describe this photography style? I never know, but it’s so pervasive these days and I just loathe it. McLellan’s take on this would have been great - the lighting in his pictures is always so beautiful and his shots feel so natural but elevated. He’d have done well with shooting a beautiful woman atop a taxi.
I don’t mind FKA Twigs on the cover, but she certainly doesn’t feel like the right choice to define a new era of the magazine. Adwoa was a great choice for Edward - she was of the moment but also represented a shift from the previous era of the magazine. FKA seems like a star for a couple of issues in.
Anyway, Edward’s tenure became so insufferably self-aggrandising that I’m glad he’s moved on, even if he did deliver some stellar covers in his time.