UK Vogue February 2025 : Renée Zellweger by Nikolai von Bismarck

Make sure leave some budget for video retouch next time, if you're gonna use that much photoshop, it just looks weird.
 
There's a profile of Seán McGirr inside this issue, which describes his "gentle Irish lilt" and his "classic Irish colouring" and his "elfin features" - next you'll be telling me he greets his team of leprechauns with a hearty "top o' the morning to you!"

Is it only the Irish that we can talk about in that way? These days, we wouldn't even say "classic British colouring" because we realise it's not a monoculture.

UK Vogue spends every issue trying to communicate that point about Britain and how important it is to recognise and respect these delicate issues - apart from the pages where there's someone from The Emerald Isle, and then it's time to indulge in stereotype.

Imagine reading a magazine profile where they talk about someone with their "classic Chinese colouring" or someone else who has "classic Nigerian colouring".

You can talk about someone's appearance, manner and influences without resorting to phrases that reduce them to a stereotype, and this magazine should know that better than most.
 
As usual, they picked the wrong cover shot. Editorial shows that there were clearly other options.
 
Honestly the covers are so boring now. American Vogue especially, at least the last few British covers have been taken outside a studio but wtf is this now. A concrete wall that has no correlation to what she’s wearing or a theme etc. Where is the creativity now, an actual story behind a cover.
 
^tFS is just dying 😅
We used to have lots and lots of pages years ago, no matter who was on the cover...
 
Interesting conversation on the internet in general is dying.

In terms of tfs, because there's so much about magazines to be negative about, I found myself constantly complaining, which is a waste of time, because the only thing I can change is how I direct my time and attention.

I did consider cutting out magazines entirely from my life, but I decided, where a magazine is directly relevant to me because I already subscribe to it - or would definitely consider buying it - then I might still comment on it.

But otherwise, who really cares about my opinion of something like US GQ, because I'm neither the target audience of the content, nor someone who'd be enticed into buying it.

People always get to have an opinion, but sometimes, having a negative opinion for the sake of it, what was I achieving with it? How valuable is that feedback, if I was never going to buy a copy of that particular magazine in the first place, or purchase something seen on its pages?
 
We should have an opinion poll
‘is this issue worth buying?’
for the major Vogue editions.

I used to buy Vogue (UK) every month without batting an eyelid but these days I find myself having to make the conscious decision whether to buy a copy or not having looked at the content on tfs first 😅
 
Finally getting the time at the weekend to go through my subscription copy, the first thing I notice is that the printed price on mine is £3.99, and not the £5.99 of the standard issue.

The other thing I notice is how many in-house ads they have - pages where they could have secured some paid advertising, but perhaps haven't succeeded, so they fill the space by featuring some Conde Nast product. Even the facing page at the opening of the main editorial section is an in-house ad.

That side of UK Vogue, certainly alongside the time of Edward's tenure, was a powerhouse, the type of advertising they were able to secure might not have always been strictly fashion-related, but they seemed very successful on capitalising on each and every special lifestyle section they were running, whether it was travel or motoring or mother and child.

One of the best aspects of Feb-Mar magazines is the emergence of new campaigns, but aside from the Chanel fold-out behind the front page, there isn't a sense of seeing that many new ads in this issue. It's 176 pages, so there are ads, but they're mostly the same ones you saw at Christmas, for watches and jewellery and perfumes.

The editorial content doesn't speak to me, at any point, and the photography in the Renée Zellweger story feels like something UK Bazaar would have done, but better, or at least with much less retouching.

She's somebody different for the cover of UK Vogue, I'll give them that. It feels like she's been on the cover of US Vogue at least five times, but only once before, on this edition.
 

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