From what I've read before, a fashion magazine's typical definition of sustainability is - if a garment costs £1,000 rather than £10, you're somehow doing the world a favour when you buy it. It's a place where "fast fashion" is a codeword for poor people, without making it seem that you're being snobby. No, it's because you care.
When you're seduced by the imagery within the magazine, you're happy to play along with it, but when the content is mediocre, all you can see is the hypocrisy.
I'm being cynical before I even see the issue.