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That's something I noticed about Edward's Vogue, too - the physical magazine just felt hard to read even if you wanted to, like he made changes to the layouts to make it different from Shulman but the magazine suffered.There was a lot to admire about Edward’s tenure, but outside of the dazzling covers and their corresponding features, the general content just wasn’t that great - particularly towards the end of his editorship. It was frustrating given Edward’s illustrious career and his continued proclamations about wanting BV to be the fashion magazine. Covers aside, to me most of his issues felt on par with some of Shulman’s weakest efforts.
Despite that, from what I understand Edward’s Vogue was commercially quite successful. I’m looking at my shelves filled with 15 years of back issues and there’s not really a noticeable difference in the average thickness from 2008 to 2023 - so advertising seemed to have remained fairly healthy. I don’t think our criticism of his work at the magazine inhibited its success, nor did it influence his leaving. He’s not there anymore because of Anna over-extending her reach and Conde Nast thinking they can get away with doing things on the cheap.
"The Life Fantastic" fashion editorial by Julia Noni is exciting. Is the COS fall 2024 ad campaign inside? If so, who appears in the image/images if you know?Starting from the start, Ralph Lauren is the inside cover fold-out, followed by the usual names, Gucci, Prada, Vuitton, Chanel etc. Fendi is a gatefold section some way into the issue. Lots of ads in this issue, it has that September feel.
Of particular interest might be the 8pg Meisel/Miley Cyrus campaign.
There's an ebay editorial at the front, shot by Charlie Gates with model Yilan Hua.
Between tne ads and the articles, the front of the issue is far more interesting than the main editorials, although there's a section devoted to revisiting the "Forces for Change" issue from five years ago.
Back page is "What would Pat McGrath do?"
Is the COS fall 2024 ad campaign inside? If so, who appears in the image/images if you know?
There was only one COS spring 2024 ad campaign image published in UK Vogue last spring. I particularly liked that ad campaign, especially the color shots. However, one black and white image is better than nothing.Only two pages (it's pages 118 and 119 in my print copy) with Mariacarla in the left shot and Rianne on the right. Checking the Cos campaign thread, both images seem new, but not strikingly different to what has been already seen.
Thank you so much. Great shots! It will be a while before this issue arrives in my corner of the woods but I will get it.