peacelover142002
go red sox
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from WWD:
CLOTHES CALL: Expect Vanity Fair to be almost as thick as Vogue — i.e., phone book size — come September. Fashion and style director Michael Roberts, who joined the magazine from The New Yorker in April, is collaborating with editor in chief Graydon Carter on a special Style issue for September, traditionally one of the biggest months of the year for fashion advertising.
"It will be about 50 percent style versus 50 percent regular Vanity Fair kinds of stories," said a spokeswoman for the magazine, who added that the issue "will include an expanded version of the Best Dressed list." She said the idea for a Style issue was conceived before Roberts arrived, but that he has been integral in its execution. "It's kind of the first stage in what Michael will be doing at the magazine," she said. "He and Graydon are trying to do something different, that no one else is doing."
Kate Moss evidently has been shot by photographers Mert Alas and Marcus Piggott as a potential cover try, though a final decision on who will grace the issue apparently has not been made. (The spokeswoman declined to comment on the cover.)
Outtakes of Moss ran on the cover of Vanity Fair in December, with an accompanying write-around piece inside the magazine. It dealt with her alleged drug use, rehab and the surrounding media scandal. That issue sold fairly well for Vanity Fair, with just over 400,000 copies moving off of newsstands.
The September Style issue is likely to boost the title's fashion advertising pages — a big help to publisher Alan Katz. Through July, Vanity Fair is down nearly 15 percent for the year, to 841.7 pages, according to Media Industry Newsletter. This despite significant newsstand gains achieved by Carter over the past year and a half.
— Sara James and Jeff Bercovici
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Thanks for the info peacelover!
