Perhaps the crispiest (and clearest) work Sarah Moon's produced in years.. not sure how I feel about that.. I find it entertaining that the weakest part of the campaign are the pictures featuring models, the strongest being the still life ones, the shoes mostly, and the model shots seem to complement that. Also love the use of transparencies, but I don't see them captured to project lightness, it's quite strong for me, almost adding a laboratory, waiting room kind of tension, and the dashes of black add more to it as well.