#SIM is the new upcoming project of KELE CLOTHING with items designed specifically for charity. No, it is not a simple fundraising with a flashy but blank campaign. It is an alternative form of raising cash for good. From time to time KELE will be launching a limited edition of garments to raise awareness for different social issues where all proceeds are expected to go to charity. Our goal is to provide a long-term solution for financing a good cause, based on the creative and artistic work of those we’re trying to help. For the first time, KELE #SIM teamed up with Autistic Art.
I have always been eager to help others, so I was really happy, when I was asked to do the photoshoot for this charity campaign. Just like my rolemodels, I find it important to use my popularity for a good cause. I also have personal experiences, since one of my good friends, Tünde Simon Kiralyne works with handicapped children. This is among the reasons why I am planning to continue my work in this field and I am willing to help as much as I can. - Vanessa Axente