It's very in their wheelhouse, nothing new. When the first pic popped up in my feed I instantly knew it was V&R, so their signature is undeniable. It's just not as innovative as it was back in the aughts. But, you know what, it's fun to look at, it's well done (how did they even construct the dress that's 'walking next' to the model?!) and it's a good time. And that's fine!
I kinda wish they'd work with a slightly more mature cast, though. Their models always make it feel so cutesy-wootsy and I'm never sure if that's the intention.