Vionnet label to be relaunched starting with publicity blitz next March
The controlling De Lummen family is set to relaunch the Madeleine Vionnet fashion label next year. The process will begin with a publicity build-up from March, on the 30th anniversary of the designer’s death, MFF reported. Vionnet pioneered the use of bias cutting in the 1920s and 30s and has been a huge influence on the eveningwear sector ever since. In October 2005, the first prêt-à-porter collection – for spring/summer 2006 – under the Vionnet label will be unveiled.
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