Ever heard don't judge a book by its cover. For me yes bad cover, plain, styling is hideous, colours aren't very matchy matchy, but! when i opened VA i realised they have really stepped up there game. A lot better then what it used to be i must say and generally speaking Australia is in a completely different season then Paris & Usa which is where VA gets most of there content, well at least it is based upon French Vogue and American Vogue, in my opinion no VA is not a leading source what i mean is Americans rely on American Vogue to deliver monthly on the up and coming trends right? Australian Vogue is the same but being in summer when they are in winter they are not yet grabbing up and coming trends but the seasons before out of American Vogue and French Vogue.