Vogue France March 2023 : Jisoo by Hugo Comte

[Deleted member 1957]

The worst decision was making her skin tone to match the text then the pose didnt help at all.

 

[PowerDroid]

I like this cover. It's fresh and dynamic. I would have gone for lighter tones in anticipation of spring. But if I compare this to the current Italian Vogue/Jinkx Monsoon cover.... The French Vogue cover is a masterpiece.

 

[VogueGirl8910]

Looks like a cover of teenagers clothes catalogue.

 

[ah ah]

This is what Vogue France has to offer for their Spécial Mode? And my expectations were low already.

 

[balmain1914]

I HATE Korean pop TAKING OVER FASHION INDUSTRY.

 

[oaklee91]

She is a very beautiful girl but I wonder why they chose this angle of her face to be the cover. Anyway, congrats to Jisoo. It’s rare to see an Asian girl fronting the cover of VP as an OG. So this is quite a fresh air.

 

[Benn98]

I HATE Korean pop TAKING OVER FASHION INDUSTRY.

Same here, and I know hate is a strong word but I just really want this to be over. The music is fine because I don't have to listen to it and I make very sure it doesn't trickle into my feeds. It's the infiltration into fashion and the massive marketing machine behind these girls that I find so crass. Every single time you see them it's backed by a brand, dressed in a brand, they're talking about a brand. Zero creativity behind it all, just a straight-up money grab. So tacky.
Of course this form of marketing is very normalised in some Asian countries because that's where brands are given free reign to aggressively target audiences through their icons with no scruples. It was Angelica Cheung who set the standards - story first, then brand backing. With the others it's free for all.

And to those who will say double standards because of Jennifer Lawrence for Dior, Keira for Chanel, they were never as blatant as these girls. The same brands knew they had to use more creative and refined ways of making sure the partnership is perceived as more authentic.
There's not a single magazine in the West that would've given Jisoo an OG cover on her own without any brand backing. Fact! And that's what makes this landmark cover so disingenuous. It's not that Vogue France actually cared about Asian representation. The right amount of money had to be put forward first before they bothered.

 

[balmain1914]

Totally agree and I wanna add few more points to your reply, Ben:

1. KPOP is much like a cult, esp when you look at these fans. They bought albums in bulk and they brainwashed non-fans on VogueFrance's IG with words like"Jisoo is Queen of France and Korea"...which is toally not true. I don't think the majority of French people knows this girl, not to mention acknowledging her as QUEEN. This is typical branwashing aggressive PR strategy used by Korean idol companies and Korean capitals, which is the ugly side of this cult: making FRAUD stuff to the public by brainwashing fans in the way like: the idol you support is so "MAJOR" GLOBALLY.

2. As an Asian, I am happy to see diversity: an Asian girl as an OG on the Vogue France is fabulous. But there should be a BAR like what Angelica Cheung did: she mainly put TOP models/actress on covers. I would be happy to see a top Asian model on Vogue France, but not an Asian dead body without any modeling talent.

3. To me, fashion industry is dead now. Even Carine Roitfeld also put KPOP idols and kim kardashian on the covers of her own magazines. There is no exciting stuff in this business anymore, excpet some editorials published by Chinese Fashion magazines from time to time. These luxury companies and groups are also dead to me, they are no longer creative but making boring brand collaborations and endorsing these KPOP CULT and KPOP idols on covers, ads, runways, etc.

Same here, and I know hate is a strong word but I just really want this to be over. The music is fine because I don't have to listen to it and I make very sure it doesn't trickle into my feeds. It's the infiltration into fashion and the massive marketing machine behind these girls that I find so crass. Every single time you see them it's backed by a brand, dressed in a brand, they're talking about a brand. Zero creativity behind it all, just a straight-up money grab. So tacky.
Of course this form of marketing is very normalised in some Asian countries because that's where brands are given free reign to aggressively target audiences through their icons with no scruples. It was Angelica Cheung who set the standards - story first, then brand backing. With the others it's free for all.

And to those who will say double standards because of Jennifer Lawrence for Dior, Keira for Chanel, they were never as blatant as these girls. The same brands knew they had to use more creative and refined ways of making sure the partnership is perceived as more authentic.
There's not a single magazine in the West that would've given Jisoo an OG cover on her own without any brand backing. Fact! And that's what makes this landmark cover so disingenuous. It's not that Vogue France actually cared about Asian representation. The right amount of money had to be put forward first before they bothered.

 

[aracic]

2. As an Asian, I am happy to see diversity: an Asian girl as an OG on the Vogue France is fabulous. But there should be a BAR like what Angelica Cheung did: she mainly put TOP models/actress on covers. I would be happy to see a top Asian model on Vogue France, but not an Asian dead body without any modeling talent.

Period. Just imagine if this went to Fei Fei Sun instead... ugh, what a dream that could've been. But she's too good for this wreck of a publication.

 

[Deleted member 141523]

Period. Just imagine if this went to Fei Fei Sun instead... ugh, what a dream that could've been. But she's too good for this wreck of a publication.

Fei Fei or Liu Wen. Both exudes high glamour and can pull French appeal (wearing them like tango dancers). This is teen propaganda, and even the picture is well made, it has nothing to do with France. Out of topic, but what can you expect from most of fashion titles today and this edition of Vogue? Tronchu it's like a lazy version of Farneti, but belongs to the same league. I'll take French Bazaar cover fest over this. At least their identity is very clear.

 

[nejtak]

The worst decision was making her skin tone to match the text then the pose didnt help at all.

I also noticed that, same with the colour of her lips matching the background.

I also don't care for Blackpink or Kpop in general and will say that if this is what it takes to open up French Vogue to more Asian models, I'll take it.




Quick look at her instagram tells me that they collaborated with Oreo? They should have included them on the cover.

 

[balmain1914]

I still remember how excited I was when Franca and Miesel put Feifei on Vogue Italia as an OG. That is the MOMENT in Asian models' achievement.

After so many years, fianlly Vogue France for the first time put an Asian face on it in its 130 years' history, but in a terrible way by putting a dead face without any modeling potential on it.

I can iamgine Vogue UK would follow this step in the upcoming issuees. Korean entertainment companies can do whatever they want in fashion and show business.

Period. Just imagine if this went to Fei Fei Sun instead... ugh, what a dream that could've been. But she's too good for this wreck of a publication.

 

[E596]

I've been a Vogue Paris reader since 1988 (first copy i bought was the August issue with Naomi Campbell photographed by Patrick Demarchelier).
Vogue France today is just flat.
What's inside, you know already.
Vogue had an eye, a point of view, an opinion.
Now, it's ordinary, prédicable and eventless.
There's no fantasy, creativity or staging anymore; Vogue doesn't take you out of your daily Life.
It only pays its respects to brands.
My Subscription ends in May and i won't renew it, even at the cheap price and even cheaper tote bag they offer.

 

[Deleted member 141523]

I still remember how excited I was when Franca and Miesel put Feifei on Vogue Italia as an OG. That is the MOMENT in Asian models' achievement.

After so many years, fianlly Vogue France for the first time put an Asian face on it in its 130 years' history, but in a terrible way by putting a dead face without any modeling potential on it.

I can iamgine Vogue UK would follow this step in the upcoming issuees. Korean entertainment companies can do whatever they want in fashion and show business.

This isn't Vogue Paris. It's a fake imitation that took its place. A totally imposter. The original VP was killed more than a year ago by Anna, Edward, Roger Lynch and this Tronchu editor.

 

[balmain1914]

VP was killed 50% when Carine was fired,
and it was killed for the remaining 50% when Emmanuelle resigned.

This isn't Vogue Paris. It's a fake imitation that took its place. A totally imposter. The original VP was killed more than a year ago by Anna, Edward, Roger Lynch and this Tronchu editor.

 

[LRlovesDaria]

It’s just celebrities getting magazine covers… don’t get it how can people get so furious and even with disrespectful words.

Like it or not but being mean just couldn’t help the trend of current fashion industry.

 

[Xone]

This easily could be a good Vogue Mexico cover....

You don't make it french bc she wears Dior...there is no point of view...

and the common people conform with this because they just consume what it's mediatic or hot on social media...so sad....

 

[Deleted member 141523]

^ trust me, even I'm not a fan of VM covers, those has a concept and are true to de identity of Latin America. I agree they need a new creative director/art designer, but it's one of the smallest market for Luxury. They need to be modest and glamorous at the same time. This Vogue France changed its name to represent more the country, but the irony is even if the cover model/talent is from another place, doesn't represent France at all. These covers looks like Edward's rejected or teen idols magazine. It's totally lost. Compare Carine/Alt covers with these. The difference is violent at this point. No respect for the past or legacy of VP. It's okay, put her on the cover, but reflect France on it. Laetitia's cover was the last one to represent their true identity.

 

[ah ah]

Tronchu it's like a lazy version of Farneti, but belongs to the same league. I'll take French Bazaar cover fest over this. At least their identity is very clear.

If I was you, I would avoid putting these two in the same sentence. Farneti is a journalist, who held the EIC position of many Italian magazines - not only fashion related - over the years. He proved more than once how good he can be in this role: Flair, Icon and at the moment D, the supplement of La Repubblica. There is nothing to be compared with the new generation of the clueless CN roles on top of their magazines.

 

[Deleted member 141523]

If I was you, I would avoid putting these two in the same sentence. Farneti is a journalist, who held the EIC position of many Italian magazines - not only fashion related - over the years. He proved more than once how good he can be in this role: Flair, Icon and at the moment D, the supplement of La Repubblica. There is nothing to be compared with the new generation of the clueless CN roles on top of their magazines.

And why his VI was not that great, and gone worse since the first issue of 2020? Verderi is part of the answear, but he directed that magazine for almost 5 years. I'm not afraid of Farneti at all. Why I should? I won't work for CN, not a journalist, photographer, stylist, etc. I'm no scared of telling the true of those five years.