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paulapatrice.comVogue Italia Photographed by Steven Meisel
My interpretation of Steven Meisel's editorial is that it represents the diversities of the fashion ecosystem + the micro-celebrity world that teleshopping channels create.
Re: the story: The women who patronize teleshopping channels save up for that $300 gold pleather jacket payable in 3 Easy-Pay installments because for them, it is their Christian Lacroix. Teleshopping carries everything from frumpy knits to "designer" goods, making the higher priced designer items the equivalent of a middle-America Chanel.
Fashion is subjective; your cool may not be my cool. Real women from Texas to Tuscany covet clothing that they can wear in their everyday lives, inspired by haute couture runways but made wearable by mass market designers. It's the trickle-down effect from runway to ready-to-wear to private label.
Re: the casting: I think Steven again makes a statement. Watching Joan Rivers on QVC, she overshadows her guests, the models and the merchandise. It's the Joan Show and the customers calling in talk as much about the merchandise as they do about being a Joan Groupie. The personalities of the tele-hosts are as important as, if not more important than, the models because they represent the lifestyle, they sell the lifestyle that the customer calling in wants to create. How else would a size XXXL polyester-blend blouse modeled by a size XXS model fly off the virtual shelves of the tv screen if not glammed up by an overly-sexified tele-hostess?
Even the runway models are a parody in this editorial, the type of model that would never be used wearing clothing that would never be sold to illustrate the point that teleshopping is about what customers PERCEIVE, not what they see. I think this irony will become clearer when we see the rest of the cast of characters on the inner pages of the editorial.
Re: the Lady in Red: I left Paris early in my career to pursue a consumer-fashion path in NYC because that was my "cool" and those were the brands I related to, along with 90% of the women in the USA. I love fashion and I marvel at high fashion models like Daria Strokous and Caroline Trentini, at the heights of their editorial careers. I am the woman looking at the tv, in awe of the lifestyle those models are selling, ready to dial in and buy it - and therein lies the point of the story for me: I'm in awe of them, other women are in awe of me, and other women are in awe of those women... It's the ecosystem of fashion diversity, everybody is inspired by somebody. Red is my Aries color, btw.
I find this editorial to be brilliantly conceived and flawlessly executed. Working with Steven Meisel was an honor; I love that he allowed me to be myself without trying to "cool me up" and I am proud to have a role in the creation of his art.
~Paula Patrice/Ford NY commenting on Vogue Italia January 2012 photographed by Steven Meisel
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I love Lindsey's editorial, but why is he re-using this set again?
Vogue Italia March 2010:
Vogue Italia January 2012:
It's even the same bed.
vogue.it, facebook.com/lindseywixson via pellucid
paulapatrice.comI think Steven again makes a statement. Watching Joan Rivers on QVC, she overshadows her guests, the models and the merchandise. It's the Joan Show and the customers calling in talk as much about the merchandise as they do about being a Joan Groupie. The personalities of the tele-hosts are as important as, if not more important than, the models because they represent the lifestyle, they sell the lifestyle that the customer calling in wants to create. How else would a size XXXL polyester-blend blouse modeled by a size XXS model fly off the virtual shelves of the tv screen if not glammed up by an overly-sexified tele-hostess?
Even the runway models are a parody in this editorial, the type of model that would never be used wearing clothing that would never be sold to illustrate the point that teleshopping is about what customers PERCEIVE, not what they see. I think this irony will become clearer when we see the rest of the cast of characters on the inner pages of the editorial.