Vogue Italia Presents 50 Years of Italian Style

[MissMagAddict]

Peroni Nastro Azzurro has collaborated with international style bible, Vogue Italia, to create a retrospective photographic exhibition devoted to the last fifty years of the phenomenon simply known as ‘50 Years of Italian Style’. The exhibition presents fifty years of iconic images that capture the Italian spirit as viewed by some of the world's top photographers.

The exhibition launches in the UK at On|Off, by arrangement with the Royal Academy of Arts, during London Fashion Week in September 2007, before moving on to New York, Milan and Cape Town.

Curated by Vogue Italia, the exhibition features images from the Sixties to present day. Each decade showcases the work of pre-eminent fashion and society photographers, undertaken on behalf of Vogue Italia, including David Bailey, Norman Parkinson, Gian Paolo Barbieri, Elisabetta Catalano, Patrick Demarchelier, Bruce Weber, Michel Comte, Peter Lindbergh, and Steven Meisel. All images are drawn from the archives of Vogue Italia, L'Uomo Vogue and Casa Vogue. To preserve the original mood of the times, many images are presented as tear sheets, exactly as they were first published in the three magazines.

Paying homage to the timelessness of Italian style, Peroni and Vogue Italia have also commissioned five new-generation photographers to recapture a selection of era-defining Peroni advertisements, giving them a modern, current reinterpretation. The images, by photographers, Maciek Kobielski, Lorenzo Bringheli, Andrea Gandini, Francesco Carrozzini and Roberto Baldessarre, are a fitting tribute to the enduring style and sophistication of Peroni Nastro Azzurro.

While Vogue Italia has captured images that go beyond both fashion and time, Peroni has created a true lifestyle identity, making this union of icons a real celebration of Italian spirit. The collaboration is an ode to Italian heritage, bringing together two institutions that symbolise the timelessness of effortless Italian style.

'50 Years of Italian Style' launches in the UK during London Fashion Week. Entry is free and it will be open from 10am to 5pm on the 18th to 20th September at On|Off by arrangement with the Royal Academy of Arts, 6 Burlington Gardens, London W1S 3EX.

source | peroniitaly

 

[kasper!]

thanks for posting it,MMA

vogue italia is just fantastic

 

[ysljunkie]

I WANT TO SEE THIS!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! Ill see who i can bribe

 

[MissMagAddict]

Bella Italia: A Look Into Why Vogue Italia Is Still On Top
September 17, 2007

In July 2005, Italian Vogue's fashion shoot 'Makeover Madness', featuring models including Linda Evangelista in various states of 'before' and 'after' surgical enhancement, sent a ricochet of 'gasps' through the fashion industry.

The 80-page spread, shot by legendary fashion photographer Steven Meisel, showcased the best of 2005's Autumn/Winter fashions whilst making pertinent visual commentary on the cosmetic surgery obsession of our age. In the following year, Meisel shot the terrorist-themed 'State of Emergency' (September 2006), set in the climate of fear post-9/11.

Both shocking and inspirational, the shoot blurred the lines between high fashion, social commentary and fine art, prompting The New York Times to state that 'Vogue Italia is the world's most influential fashion magazine.' (Caroline Weber, December 2006)

Italy's edition of Conde Nast's style bible, Vogue Italia has somehow achieved this towering status as God of Fashion Gods with a circulation only 145,000 and despite the fact that it is written in Italian. The least commercial of all Vogues has become a global reference point for high fashion and art photography by making its statements through startling, provocative images rather then the written word.

'Italian Vogue is a showcase for the world's biggest photographers. It's a platform where they are allowed to do their most groundbreaking work – they are always pushing the envelope,' explains Jaime Perlman Art Director of British Vogue. 'The images go beyond straight fashion to be about art and ideas.'

The pages of Vogue Italia are less about selling individual fashion pieces than creating a zeitgeist: 'Their pictures are cutting edge because they always use the girl of the moment, with the most visionary photographer and the hottest designers'

Indeed, Vogue Italia has been shooting 'the right girl, with the right photographer, at the right time' (Perlman) since the magazine launched in 1964. And this fashion week, some of the magazine's finest photographs will be in an exhibition at the Royal Academy.

Vogue Italia '50 years of Italian style' presents 50 iconic images from the magazine's archive spanning the 1960s to the present day. Blown-up into giant magazine spreads, the images portray the designers, models, actresses and obsessions of each decade seen through the eyes of the world's most lauded photographers.

Steven Meisel, Paolo Roversi, Bruce Weber, Oliviero Toscani, Gian Paolo Barbieri, David Bailey, Peter Lindburgh capture Isabella Rossellini, Sophia Loren, Cindy Crawford, Monica Bellucci, Naomi Campbell, Linda Evangelista in the clothes of Italy's greatest fashion houses from Valentino to Pucci, Ferre, Armani, Versace and Prada.


'Vogue Italia and the Italian fashion houses grew together hand-in-hand to build the Italian fashion industry as we know it today', explains Gaia Geddess, Executive Fashion Editor of Harpers Bazaar.

Because of their symbiotic relationship 'Milan came out of nowhere to dominate the fashion world'. The exhibition is not only a photographic diary of the rise of Italian fashion told in pictures, but also a social documentation of its times.

'I wanted Vogue Italia to be the mirror of today, to show what the world is like so that you can look back in 20,30,50 years time and say this was happening, this was the actress, designer or model of the moment,' explains the Franca Sozzani, Editor-in-Chief of Italian Vogue whose legendary editorship from July 1988 transformed the magazine from high society glossy to an international image-making bible.

But Vogue Italia is not merely a passive witness on the schizophrenic, kaleidoscope journey that is fashion: 'Italian Vogue not only captures fashion moments, it anticipates them,' continues Perlman of British Vogue. 'I think Vogue Italia pioneers and dictates the trends.'

Whether that's predicting a new fashion mood, sometimes years ahead of its time, re-imagining the image of a film star or putting an unknown model one of the most coveted covers in the world – making her career overnight - Vogue Italia is the iconic memoir of the past, social interpreter of the present and the visionary originator the future.

source | dailymail.co.uk

 

[MissMagAddict]

Exhibition Portrays Five Decades Of Beauty In Vogue Italia
September 15, 2007

When Vogue Italia launched in 1966, it was one of the first magazines in Italy, and indeed the world, to break out of a commercial straitjacket and turn fashion journalism into an art form.

Now, iconic images from the magazine spanning five decades – the 1960s to the 2000s – are going on show as part of an exhibition looking back at the last 50 years of Italian style, which opens at On/Off at the Royal Academy on Tuesday to coincide with London Fashion Week.

From the outset, Vogue Italia employed the world's top photographers – Richard Avedon, Norman Parkinson, David Bailey, Mario Testino and Steven Meisel. It soon became a showcase for Italian fashion – singling out Giorgio Armani, Valentino and the late Gianni Versace as visionaries in the 1970s.

The images in the exhibition are blown up "tearsheets" from the magazine, which trace how Vogue Italia has represented the changing face of fashion across the years.

In the late 1960s, its pages were dominated by André Courrèges's " space age" look and Mary Quant's mini-skirts. Many of the models from this era had aristocratic connections, including Princess Luciana Pignatelli, Marisa Berenson, whose mother was born Countess Maria Luisa Yvonne Radha de Wendt de Kerlor, better known as Gogo Schiaparelli, a socialite of Italian, Swiss, French and Egyptian ancestry and Marella Agnelli, a half-American, half Neapolitan princess who married into the Italian Agnelli family, owners of Fiat. Jean Shrimpton aka Twiggy, and actresses Catherine Deneuve and Claudia Cardinale also graced the glossy's pages.

Like Kate Moss today, Berenson remained in favour throughout the following decade, earning the moniker "the girl of the seventies" from Yves Saint Laurent. In the 1970s, the mini-skirt was out and long patchwork skirts and hand-knit dresses were in, modelled by actresses such as Angelica Houston and Charlotte Rampling through the lenses of photographers Helmut Newton and Guy Bourdin.

In the 1980s, Vogue Italia charted another radical shift in fashion, with the rise of the brand logo and the power suit. This was also the era of the supermodel, when Cindy Crawford, Claudia Schiffer, Linda Evangelista, Christy Turlington, Naomi Campbell and a very young Kate Moss became stars.

New talents emerged in the magazine in the 1990s from the theatrical John Galliano and Alexander McQueen to the more minimalist Marc Jacobs, Helmut Lang and Martin Margiela. The exhibition also shows how classic couture houses Chanel and Gucci were reinvented by Karl Lagerfeld and Tom Ford in this decade.

Since 2000, the film and celebrity industries have played an ever more important role in fashion. This is reflected by pictures of Chiara Mastroianni – the daughter of Catherine Deneuve and Marcello Mastroianni – shot by Peter Lindbergh and Monica Bellucci photographed by Vincent Peters, as well as red carpet shots of Nicole Ritchie wearing Giorgio Armani and Carmen Electra wearing shoes by Salvatore Ferragamo and Jimmy Choo and carrying a Chanel handbag.

Since 1988, the editor-in-chief of Vogue Italia has been Franca Sozzani – Italy's answer to American Vogue's Anna Wintour and British Vogue's Alexandra Shulman. Her magazine is seen as the most uncompromisingly artistic title in the Vogue family.

When Sozzani first took over, she entrusted the magazine's front page and main spreads to Steven Meisel, who is now one of the most respected fashion photographers in the world.

source | independent.co.uk

 

[kuba01]

when is this being released?

 

[MissMagAddict]

when is this being released?

'50 Years of Italian Style' launches in the UK during London Fashion Week. Entry is free and it will be open from 10am to 5pm on the 18th to 20th September at On|Off by arrangement with the Royal Academy of Arts, 6 Burlington Gardens, London W1S 3EX.

 

[Miss Dalloway]

WOW i need to see this!MMA thanks for posting this.

 

[kissmesweet]

Thanks MMA for the information! The exhibition sounds amazing...