Vogue Japan December 2024 : Jin by Heejune Kim

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VOGUE JAPAN DECEMBER 2024 | #304 | 25th Anniversary Issue
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Model (singer) : Jin
Photographer: Heejune Kim
Stylist: Youngjin Kim
 
As a collector who collects Vogue Nippon/Japan since the first issue (including the test issue before that), I feel so sad to see how this title has become... What a shame! The journey really stopped after their 20th anniversary...
 
As a collector who collects Vogue Nippon/Japan since the first issue (including the test issue before that), I feel so sad to see how this title has become... What a shame! The journey really stopped after their 20th anniversary...
which one was the test issue?....VJ was so good...
 
This is the launching preparation issue (test issue) which was released in May or June that year if I remember correctly, marked as Special Spring Issue. It had the same content layout and design as the later official issues.

View attachment 1321334
my photo
That's a treasure....i loved the Vogue Nippon name...
 
^cover model? That's Jin (real name Kim Seokjin), one of the vocalists of BTS.

@Starry, thank you for the look at the test issue! That'd be impossible to find now. Would love a look at some of the inside pages if you're ever so inclined (photographs only, don't want to take apart a collectors issue to scan!)
 
^cover model? That's Jin (real name Kim Seokjin), one of the vocalists of BTS.

@Starry, thank you for the look at the test issue! That'd be impossible to find now. Would love a look at some of the inside pages if you're ever so inclined (photographs only, don't want to take apart a collectors issue to scan!)
I don't have the issue with me right now. It's stored with all my other collections in my parents' place. However I did a little research online and found some images inside. There are still a few copies available on Mercari (Japanese second-hand goods website).

Basically the first two years of Vogue Nippon from 1999-2001 August had the mission to introduce "Vogue" the brand to the Japanese market. So in each issue there's a section with iconic images/features selected from Vogue's history. Art direction-wise, the first two years had more traditional Japanese publication style: with a lot of Japanese Hiragana & Kanji in cover titles and content pages (as oppose to the era starting from 2001 September with Big English title on the cover and inside the pages). It had a fine balance between Japanese culture and Western fashion in this era. Starting from September 2001 issue, it had a big change in art direction and became more western style imo (and this era might be the one many tfs members remembered). Anyway, Vogue Nippon used to be soooo good.

Here are some previews of the test issue:

vogue nippon 1.jpg

vogue nippon 2.jpg

vogue nippon 3.jpg
Mercari.com
 
@Starry , thank you! The pages you posted do look like layouts that would be at home in domestic Japanese fashion magazines e.g. So-En. I started paying attention to Vogue Nippon around the time I first discovered TFS, which was I'm going to say around 2004? 00s Vogue Japan really was great.
 
I don't have the issue with me right now. It's stored with all my other collections in my parents' place. However I did a little research online and found some images inside. There are still a few copies available on Mercari (Japanese second-hand goods website).

Basically the first two years of Vogue Nippon from 1999-2001 August had the mission to introduce "Vogue" the brand to the Japanese market. So in each issue there's a section with iconic images/features selected from Vogue's history. Art direction-wise, the first two years had more traditional Japanese publication style: with a lot of Japanese Hiragana & Kanji in cover titles and content pages (as oppose to the era starting from 2001 September with Big English title on the cover and inside the pages). It had a fine balance between Japanese culture and Western fashion in this era. Starting from September 2001 issue, it had a big change in art direction and became more western style imo (and this era might be the one many tfs members remembered). Anyway, Vogue Nippon used to be soooo good.

Here are some previews of the test issue:

View attachment 1321654

View attachment 1321655

View attachment 1321656
Mercari.com
September 2001 is the first issue under Mitsuko?
 
September 2001 is the first issue under Mitsuko?
The editor-in-chief from Sep 1999 - Aug 2001 was Sogo Hiromi (十河洋美).
Then from Sep 2001 - 2007/8, the editor-in-chief was Kazuhiro Saito (斎藤和弘). He was the only male editor of all Vogue editions at that time I believe. In 2001, Mitsuko Watanabe was already in the editorial team. I believe she was in responsible for features and became Fashion Feature Director at one point. She was promoted to deputy editor under Saito in 2005 and finally became editor-in-chief in 2008. And Kazuhiro Saito remained as president of Conde Nast Japan for a while after stepping down as editor-in-chief. Later on Saito left Conde Nast Japan.
 

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