Vogue Portugal January 2019 : Agnes Abma & Marie Sophie Wilson by Mehdi Sef

[amby]

 

[JPineapple]

First cover is beautiful, the second picture is good but a little unnecessary

 

[TZ001]

Hideous

 

[ghostwriter10549]

The cropping is all wrong. In the first cover the girl in the purple dress should be in the middle and the another girl behind her. The second one is bit unnecessary like @jorgepalomo said, too artsy for a fashion publication.

 

[TheoG]

The juxtaposition of the first cover is beautiful.

Thank goodness for Vogue Portugal & Ukraine, leading the pack in regrades to Vogues. (Never thought I would say such a thing)

 

[Joromana]

I love Vogue Portugal's art direction, I think it is magnificent, tasteful, and beautiful.

I also think it is very misplaced and lacking any Portuguese identity. This doesn't feel Portuguese in the least. That's the only thing that will keep each country's Vogue alive; their own distinct identity. This doesn't do it.

 

[Hafyiez wafa]

Lol both cover dont show agnes abma full face.. why?

 

[MON]

This is the PRIME example of a misinterpretation of the Vogue Italia formula.

Vogue Italia under Franca worked because it featured somehow unconventional cover photos, but managed to advertise clothes, beauty, and tell a story/sell a fantasy.

I see none of that here. An unconventional cover shot doesn’t always mean a perfect cover.

 

[Scotty]

These are terrible. The crop is so annoying.

 

[Srdjan]

They adore cropping out models' faces, don't they? How pretentious...

 

[phungnam96]

are these fold-out covers? If they're not I'm gonna call this bullsh**

 

[Benn98]

Too pretentious. And in the process they've ruined the first cover which could've been something really special. Marie-Sophie is such a beauty that it's almost criminal to cast her with this girl, and zoom her supposed OG cover out like that.

 

[Lola701]

Terrible covers but they are wearing Lutz and for that alone: Bravo!

 

[AFWQ]

Lol both cover dont show agnes abma full face.. why?

Get use to it honey. I think it's a Branislav choice as Photography Director.

 

[reesewu]

I’m all for cinematic covers, but a cropping of a face is not what a dramatic flair makes. If anything, it reeks off clumsiness.

 

[Perickles]

I love the first cover. Please keep this magazine European. Thanks.

 

[navyvelvetbowtie]

The first cover is stunning! Seeing Marie Sophie is always welcomed also

 

[elle_gb]

Love it!!!! quite daring cover but it works.

 

[simon]

At this point, Vogue Portugal & Ukraine have an aesthetics that I can associate them with. This "misinterpretation of VI formula" that gets discussed every issue here kind of becomes a formula itself that their offerings feel quite "now" rather than 20 years ago, and the thing is they seem to be committed to it.

I would say it's a good strategy, if outside this forum, they have managed to create a polarity - like there are people who dig 'em and collect them, and people who are not fond, but still talk about them. That is my question, are they selling well? What's the response of advertisers to them? I've been curious for a while.

 

[Deleted member 130879]

That is my question, are they selling well? What's the response of advertisers to them? I've been curious for a while.

I can't 100% vouch for what was shared with me so take this with a grain of salt...
They have a bigger/better presence online and are gathering much more traction abroad, that is undeniable. But locally, as for on stands sales, they are doing worse and aren't selling nearly as much as they expected. They are also printing less magazines than before.

I don't know about advertising but Portugal became a tourist hub in the past 2/3 years with a gigantic increase on luxury brands presence. Most fashion magazines got an increase in adverts. They also have almost twice as many pages so I think they might be getting most of their money from there rather than sales.

If the sales rumour is true or not, I don't know, but I went to the supermarket two weeks ago and there were at least 5 magazines still on the shelf. And it is not the first time I see that happen near the recall day. 5€ is a lot for a Vogue in Portugal, Vogue UK is cheaper.