My response to a YouTuber being on a Vogue cover is very indifferent; but I only give the benefit of the doubt rather than gagging at the sight because there’s a chance this might translate to extremely high sales for Vogue Portugal. There’s a lot to take into consideration, though, including the virtually-reliant situation we all universally are in... James’ fanbase is largely comprised of teenagers, and he seems to have a much larger fanbase in the US, UK & Spain than in Portugal, so they’re not quite reaching the usual demographic here. I agree with the above sentiment that if any YouTuber should be on a Vogue cover, let it be Chamberlain before James - many of her fans are somewhat interested in fashion, hence why she’s so marketable for LV. If we expand this conversation towards social media stars in general, Rickey Thompson would be a contender in my book as well. Given Charli D’Amelio’s Prada affiliation, Dixie D’Amelio’s Chanel affiliation, and Addison Rae’s Miu Miu affiliation (+ her Beauty Secrets video) (EDIT: Apparently TikToker Avani Gregg also is with LV now. I didn’t even know until today... good riddance), I can definitely expect a TikToker on a major cover next - that is, if this Vogue test run does well in sales. I’m interested to see how this turns out, given James isn’t a fashion mogul per se.