They must be crazy. Spray kills magazines. It erases the print inside like moiseture, dust and mites.Going on Vogue Scandinavia's store, I see they are selling a 'paper perfume' where they advise: "Spray it on your copy of the magazine and immerse yourself in our universe".
Is this the same universe where, if print magazines get wet with plain water, that's never a good thing, never mind spraying a potentially oily residue over them?
I could just open a scent strip in a vintage Vogue if I wanted that sort of experience - for free.
'The Enigma of Alicia Vikander'?!
She's an enigma now?
I guess that's one way to spin it.
The only enigma is how she convinced anyone that she could star in the remake of Irma Vep, being that she doesn’t have one tenth of Maggie Cheung’s charisma.