What percentage of luxury shoppers watch fashion shows or know anything about the designers of their favourite labels?

nationalsalt

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I was discussing with someone earlier how much of an impact fashion shows make outside of the immediate attendees and online devotees - do most luxury shoppers ever see them?

Furthermore, are the majority of them remotely aware of the comings and goings of designers at the top houses, their inspirations behind each collection etc? (beyond what an SA might tell them.)

When you're invested in an industry I find it's hard to gauge how much the wider public actually knows or cares about it, or if we're just in a bubble and they only care about buying name brands for the supposed higher quality / status symbol.

What do you think?
 

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