What's in a Name? Naming your brand / line / store.

Names are incredibly sensitive and can play a deceive role in the success of your line. Depending on the style of your clothes, desired feeling and logo the name needs to tick a boxes. Some marketing firms offer image consulting and will be able to assist in finding a good name for your brand. On the other hand, names are subjective so what they might recommend might not be right either but they firms to possess knowledge of consumer psychology and such.
 
Thanks you guys for all the suggestions...

I pretty much have a lot of what you guys mentioned thought out...I know what my brand will be about,target etc.... We already have a company but the brand name is different...Its such a hard decision because in the end- i want the brand to be famous and not me....

I'm def going to check out all the resources you gave me...

once I have registered something..I'll share it with you all..or, hopefully, someone will start a thread on it in the designers section in a few years :smile:
 
Well ... you just partially answered your original question right there. If you want to brand to be famous, not you ... then don't use your own name in it. :wink:

Good luck !! :flower:
 
UNIQ!!
you never told me!!
that is so exciting!
i am sure you'll do a great job knowing all the players yourself but if it helps i will also just add that personally the whole package matters to me. name, label, the entire presentation... on top of the clothes of course...
keep me in the loop
:flower:
 
Suggestions for naming a international online boutique

Hi everyone,

I need help. I want to start my own online boutique and I cant think of any names. I'am not looking for any names with fashion or any obvious names. I was thinking a one-word name. The site will have international shipping and have both big designers and new designers. It will be a mix of everything and will be my personal taste. I would appreciate any input. Thanks girls :heart: :flower:
 
BohoFairy, i think that you should check for the beginning the names of the online boutiques what already exist. I can't suggest anything because i'm not a specialist in the domain of marketing and stores. But from my experience as an customer i can say that the name is really important because if a name is commmon it would be difficult for people to find you, from another point of view if it's too difficult to pronounce or to read, or if it's a word from another language it won't be easy as well. A friend of mine had had an online shop and it was called V's Baby Secret. I mean you don't have to use someone's names but maybe it helps if the name is close to a famou brand or a famous word in fashion industry.
 
I was hoping I could get some feedback on a shop name?
I love to sew and recently started selling pillows out of Etsy along with other home decor and accessories. Eventually as I get better, I would love to create clothing for women and children. The line is inspired by nature, so I came up with Coast and Fern. I like the name because it's semi-unique and reflects the simple nature of my shop, but I am nervous to make it permanent (i.e. start branding and creating tags and such). In the past I have also toyed with using my name, Taylor Kristiina, but I am not overly fond of using it. All the greats have their names as their shops - Chanel, Dior, etc/ But maybe consumers and fashionistas like yourselves could give me some feedback as to what you like best! thanks in advance ! :smile:
 
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