When Gywneth began practicing yoga, not every mall mom and her cousin were rocking their skin tight Lululemon yoga pants to frequent yoga studios easily accessible in every trendy, hipster neighborhood. And those who were aware of Gwyneth's practicing yoga were weirded out. Her early negative yoga experience interactions can't be that uncommon. Rather than layering snarky on top of snarky, it'd be interesting to hear about formative yoga experiences and reactions from their community.
I get nothing out of Gwyneth being called out on her Goop related antics nor am I terribly bothered by her self glorifying remarks however grating. Her grandiose vision of her self, role as a social media “influencer” and posturing as new age health guru does indeed move (placebo effect) goods and grinds gears judging by the vaginal stone fiasco and now yoga comment brouhaha. The only offenses I’m aware of thus far thanks to TFS comments.
Beyond Gwyneth's holier than thou attitude what I am fascinated by is the social media interpretation and the idea of trends, pre and post social media. Internet savvy women shelling out money for vaginal rocks sold on a site called Goop sounds like a joke but that's reality. In the age of fake news, and Fakebook I'd expect a collective sense of growing mistrust and skepticism. However, Gwyneth's new agey product peddling sounds an awful lot like the smoke and mirror tactics fine-tuned by the well-oiled $445 billion beauty industry as well as the appallingly under-regulated $30 billion
vitamin & dietary supplement industry. Where's the social media outrage on
supplements?
In the digital age what’s considered mainstream or underground and whatever happened to word of mouth? Perhaps my concept of mainstream is outdated but I've viewed it in terms of the proliferation of ideas originating from an obscure source eventually trickling into the masses spreading into suburban strip malls with mainstream commercials airing on local news channels, Top 40 radio station air play, cultural topics written into network television shows, messages plastered on buses, seen in magazines available at local Barnes & Nobles. Consider the now mainstream occurrence and acceptance of tattoos in the media over the past 7 year or so.
Or the cultural shockwave of once peculiar, derided musical genre called Grunge and its equally controversial associated Grunge fashion which took the fashion world and eventually suburban malls of America by storm. Rather than a watering down of Grunge culture, I think of it emanating from its focus point of Seattle rippling out through seismic waves impacting surrounding cities, states, and countries.
As a kid growing up on 'underground' college radio bands, I rocked out to Beck and REM thanks to music loving siblings of friends. Only until I switched from private school into public school in 5th grade did I realize how unusual my musical tastes amongst fellow elementary school age kids in our suburban, perfectly manicured lawn town.
There's something to be said for discovering ideas, concepts before peak cultural saturation. In the context of your stage of life as well as spectrum of any given trend and sharing without judgement or being judged.