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WSJ Magazine December 2018/January 2019 : Gwyneth Paltrow by Lachlan Bailey

She gives supermodel Elle Macpherson vibes!
Love it and she has a really great body
 
Admirable modern update on Harry Peccinotti for Pirelli. Not the most memorable, amazingly executed cover ever in terms of impactful art direction and photo selection but digging the groovy, evocative endless summer vibes. This elicits an emotional response unlike most covers these days.

Loving Mark Carrasquillo’s clumpy, retro lashes on Gwyneth’s otherwise natural, sun-kissed, freckled face. I remember seeing his work first in 90s Bazaar then allure. Very underrated, talented make up artist. Lachlan Bailey posted a higher res cover image on his IG which really shows off that perfectly clumpy mascara.

As for Gwyneth’s GOOP. I followed her blog ten years ago during my blogspot days and really enjoyed her writing style and insight but as with most anything which gains a huge following online (ie genuine enthusiasm, desire to share for fun vs promotion & transformation into an e-commerce platform for selling loads of material sh*t, the appeal has long wore off).
 
She's being dragged everywhere for her quote about yoga. “I went to do a yoga class in LA recently and the 22-year-old girl behind the counter was like, ‘Have you ever done yoga before?’ ” “And literally I turned to my friend, and I was like, ‘(She has) this job because I’ve done yoga before.’ ”
She's so insufferable and delusional, always taking credit for launching health trends. People have been doing yoga and juicing well before she started talking about it, and are more health-conscious because of fear of cancer and raised awareness, among other things. She has a lot less influence than what she thinks.
 
‘Awareness’ today isn't fueled by obsessive readers of scholarly journals (eventual dissemination sure) but by the bizarre feedback loop culture that starts with news feeds on Facebook, via hand-held devices, IG, websites like GOOP, and for better or for worse Netflix docs.

Gwyneth's branch of the well-oiled online e-commerce machine runs on celebrity culture.

Let's be real. Oprah popularized yoga for the masses by featuring Rodney Yee on her show back in 1999. I remember watching that episode in high school. The people on social media working themselves into a fervent frenzy seem to be forgetting a key concept, context. Popularity in mainstream culture. Calm the eff down people. Yeah she sounds like a pompous know it at all. Stop stoking the fire and put your attention elsewhere. Go promote something worthy.
 
‘Calm the eff down people. Yeah she sounds like a pompous know it at all. Stop stoking the fire and put your attention elsewhere. Go promote something worthy.

Well when you're a repeat offender, you eventually get a reality check once in a while. But I don't think anyone is losing any sleep over it.
 
Love the cover, she looks beautiful. I have zero interest in anything Gwyneth may have to say, I find Goop and her whole public persona insufferable, so i just tune out, but funny enough I quite like her as an actress, I think she's quite watchable.

Well my father has been doing Yoga since the 60's, i do not think he was a particular trendsetter in his day :lol: , Yoga has been "repopularised" but no current celebrity can take the credit for something that has been quite well spread in the west for decades.
 
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She's being dragged everywhere for her quote about yoga. “I went to do a yoga class in LA recently and the 22-year-old girl behind the counter was like, ‘Have you ever done yoga before?’ ” “And literally I turned to my friend, and I was like, ‘(She has) this job because I’ve done yoga before.’ ”
She's so insufferable and delusional, always taking credit for launching health trends. People have been doing yoga and juicing well before she started talking about it, and are more health-conscious because of fear of cancer and raised awareness, among other things. She has a lot less influence than what she thinks.

Such a good comment.

She really does move to California, adopt the RAMPANT lifestyle that's existed literally FOREVER, and act like she birthed it.
 
When Gywneth began practicing yoga, not every mall mom and her cousin were rocking their skin tight Lululemon yoga pants to frequent yoga studios easily accessible in every trendy, hipster neighborhood. And those who were aware of Gwyneth's practicing yoga were weirded out. Her early negative yoga experience interactions can't be that uncommon. Rather than layering snarky on top of snarky, it'd be interesting to hear about formative yoga experiences and reactions from their community.

I get nothing out of Gwyneth being called out on her Goop related antics nor am I terribly bothered by her self glorifying remarks however grating. Her grandiose vision of her self, role as a social media “influencer” and posturing as new age health guru does indeed move (placebo effect) goods and grinds gears judging by the vaginal stone fiasco and now yoga comment brouhaha. The only offenses I’m aware of thus far thanks to TFS comments.

Beyond Gwyneth's holier than thou attitude what I am fascinated by is the social media interpretation and the idea of trends, pre and post social media. Internet savvy women shelling out money for vaginal rocks sold on a site called Goop sounds like a joke but that's reality. In the age of fake news, and Fakebook I'd expect a collective sense of growing mistrust and skepticism. However, Gwyneth's new agey product peddling sounds an awful lot like the smoke and mirror tactics fine-tuned by the well-oiled $445 billion beauty industry as well as the appallingly under-regulated $30 billion vitamin & dietary supplement industry. Where's the social media outrage on supplements?

In the digital age what’s considered mainstream or underground and whatever happened to word of mouth? Perhaps my concept of mainstream is outdated but I've viewed it in terms of the proliferation of ideas originating from an obscure source eventually trickling into the masses spreading into suburban strip malls with mainstream commercials airing on local news channels, Top 40 radio station air play, cultural topics written into network television shows, messages plastered on buses, seen in magazines available at local Barnes & Nobles. Consider the now mainstream occurrence and acceptance of tattoos in the media over the past 7 year or so.

Or the cultural shockwave of once peculiar, derided musical genre called Grunge and its equally controversial associated Grunge fashion which took the fashion world and eventually suburban malls of America by storm. Rather than a watering down of Grunge culture, I think of it emanating from its focus point of Seattle rippling out through seismic waves impacting surrounding cities, states, and countries.

As a kid growing up on 'underground' college radio bands, I rocked out to Beck and REM thanks to music loving siblings of friends. Only until I switched from private school into public school in 5th grade did I realize how unusual my musical tastes amongst fellow elementary school age kids in our suburban, perfectly manicured lawn town.

There's something to be said for discovering ideas, concepts before peak cultural saturation. In the context of your stage of life as well as spectrum of any given trend and sharing without judgement or being judged.
 

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