Kanye has been involved in the industry for more than a decade now... I remember seeing him at shows with his girlfriend around 2006, looking very chic and i loved that. I loved that a rapper actually liked fashion enough to attend several shows and there was a curiosity about him. I loved his music and I also love his love for fashion that was genuine.
Unlike Pharrell who liked the hype and already chased a collaboration (Sunglasses and jewelry), Kanye just attended shows for like 3 years, doing men’s and women’s FW...
Unfortunately, things got to his head. The disasters of 2012, the lackluster Helmut Lang copies for Yeezy....Along the way, he became more popular and while his taste in girlfriends did not matched the expectations of the fashion industry, the power of his current couple became more important than the industry.
And now, this collection! What is the FW to Kanye now? Groupies who can’t fight his power. The Sunday Service that was so open in the US, became the most elitist thing ever in Paris. And what is this collection? Kanye laughing at the fashion industry because like Hedi, they aren’t strong and brave enough to call out this mess.