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YSL imagines a "thriller of seduction" with Vincent Cassel for the campaign of "La Nuit de L'Homme"
With the approach of spring, Yves Saint Laurent wanted to renew its advertising campaign for its men's fragrance "La Nuit de L'Homme". The opportunity for the luxury brand to focus this new film about the dating game with a brand ambassador past master in the field, Vincent Cassel. The campaign will be split in a "extra-long" four minutes for the web.
Directed by U.S. director Darren Aronofsky and photographed by famous photographers Mert & Marcus, the advertising campaign of the male fragrance "La Nuit de L'Homme" will focus on the interaction between man, Vincent Cassel, and interpreted by several women Marine Vacther dummies, Alyssa Ali and Eniko Mihalik.
"Vincent Cassel embodies' La Nuit de L'Homme. " It expresses a strong masculinity complex, elegant and instinctive, almost dangerous, and gives off a seductive power incredible, "said the Yves Saint Laurent in a statement.
^ It must be that, because they are definitely not drawn to him because of his looks.![]()
I like it even though it's like watching a luxury AXE commercial.
this is very chessy! umm,, I think Eniko save this thing!
she's stunning in print and tv ad!
the movie was all kinds of mad