Yves Saint Laurent 'Black Opium' Fragrance : Edie Campbell by Txema Yeste

[kokobombon]

Alasdair McLellan is credited as photographer for the 2nd image in models.com (?)






allpdfmags.net
models.com

 

[kokobombon]

the hair cheapens the whole thing imo...

 

[VogueGirl8910]

Too much photoshoop, i prefered than McLellan shot the whole campaign.

 

[jj36]

What a joke. You go from Karen Elson's incredible campaign to this. The creative director should be fired for this travesty.

 

[HeatherAnne]

Nice 1980s hair Not that Edie ever has good hair.

 

[kokobombon]

L'Officiel Netherlands September 2014



worldmags.net

 

[Benn98]

It's time for Edie to change this hair. It really is ruining everything! I actually like her as a model.

 

[AD011620]

she doesn't fit that at all...

 

[coutugh]

Whose chopped wig is that? Edie can't give me Femme Fatale looks - that's something else to think but that hair is a complete joke.

 

[kuli_trendy]

so dissappointed, there are no grace or whatsoever in YSL legacy right now. the TVC is too generic imho.

 

[tigerrouge]

I don't mind Edie, but it's a good job that the Opium brand can basically sell itself, and doesn't need to completely rely on the effectiveness of its advertising.

 

[GIVENCHYlover]

Amateurish...too many elements:2 bottles, her name, YSL, shadows, 2 logos on that bottle

 

[Benn98]

Amateurish...too many elements:2 bottles, her name, YSL, shadows, 2 logos on that bottle

Well spotted Givenchy, my eyes focused strictly on that hair, which must go! What's with the tacky shading on the bottle? And why are there two bottles? Who's the art director here? I'd hang my head in shame if it was me!

 

[justaguy]

I like Edie, but not too happy with her here. Not sure if it's the hair, pose or what. Overall is just kinda looks like a lazy execution.

 

[GIVENCHYlover]

My first reaction was poor Hedi his campaigna are extremely elegant. He just wants to be sure you know he had absolutely nothing to do with it.

twitter/ysl

 

[Benn98]

That was a bit unnecessary. Perhaps its because the range is still referred to as YSL as opposed to SLP. By the way, why is that? Doesn't Kering owns YSL Beauty as well?

 

[GIVENCHYlover]

^ L'oreal owns it

 

[zzzyao76]

US Elle October 2016 Digital Edition

 

[zzzyao76]

UK Elle April 2018 Digital Edition