Because Marta Ortega decided so…
She is a Couture client, she is a HF consumer and she is a friend of all those people. It kinda make sense that she wanted to elevate the brand she inherited from to another level.
Now they are working with top stylists and industry insiders, have a studio collection.
And tbh, it’s working because Zara now has slightly separated itself from the fast fashion conversation. We can put them next to COS now.
OMG so novel to do the Guy Bourdin reference!!! OMG so genius they thought of Guy Bourdin!?!??!!? OMG AMAAAAZING!!!
INCREDIBLE IDEA!!! OMG
#everything!!!!!!!
So 2023!!!!!
Not.
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