Zara Man S/S 2020 by Craig McDean | the Fashion Spot

Zara Man S/S 2020 by Craig McDean

Benn98

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A lot of big names, a lot of money thrown away for a very average results. When was the last time Mcdean did something worthy ?
 
Do agree with you, the end result leaves me cold and I don't know how because everyone from the cast to McDean is professionals in their own right. The best part about this campaign is the set design.
 
Still a solid effort. Very Another Man circa 2006.

Look at that lighting, graphic composition, angles and color-palette. I would nix the shots of stacks of chairs— just too artsy-fartsy, but most shots have a dancer’s vibe and mood-- even a Gene Kelly tone with the sparse studio with sweeping coats and pants. And at a time when overpriced brands are aiming so low and looking cheap and faux-amateur, A budget-consumer brand is making the effort to at least look expensive with a cast of models and such a mood.
 

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