Zara

[daisybella]

Traversant- I tried on that first top too, it's great, especially on you

 

[kimair]

from wwd.com

Zara Opens Largest New York Store

maybe someone could post the full article? TIA

here's the full article...

Zara’s new flagship at 500 Fifth Avenue has something that’s rarely been seen in the fast-fashion chain’s locations: a security sensor attached to a $1,099 mink-colored leather coat. The three-level, 12,000-square-foot unit represents a new prototype featuring materials and decor that project a more upscale vibe. It’s also the Spanish retailer’s biggest store in Manhattan and offers the largest assortment of men’s, women’s and children’s apparel of any of its New York units.

Unlike the shiny white stores of an earlier incarnation, Zara’s Fifth Avenue flagship is darker and moodier. With straight lines, floors covered in veiny brown limestone, smoked glass, polished steel and backlit shelves in shades of chestnut, it’s reminiscent of the Gucci flagship in Trump Tower. A dramatic glass elevator rises three stories.

The store was designed by the retailer’s architecture team and while all new Zara stores share some characteristics, the Fifth Avenue flagship “has its own exclusive personality traits reflected in a lighting scheme designed to highlight the collections,” said Jacki Lee, Zara’s Northeast women’s director of stores. “It has unique decorative elements, such as white lights arrayed throughout the first floor.”

The ground floor, which houses the Woman collection, opens onto the corner of Fifth Avenue and 42nd Street. Women’s wear continues on the second floor, where the children’s department is also located. The men’s collection is on the lower level.

The Fifth Avenue flagship brings Zara’s store count in Manhattan to six. “During the first quarter of 2009, Zara will open a new store on the Upper West Side,” Lee said. “We see room for growth in New York, but we don’t have plans for immediate openings.”

During the first quarter, the company will open several other stores in U.S. cities such as Los Angeles, Chicago and Boston. “Regarding the expansion of Zara in North America, we expect to maintain during the next years our growth, depending on the real estate opportunities that could arise,” added Lee.

The Zara logo has been changed and updated; the letters are stylized and more refined. A new fragrance collection consists of seven essences. There’s also a new women’s collection of organic cotton T-shirts with five designs in five colors. Each T-shirt comes in an individual organic cotton bag.

Better fabrics are evident in the collection. For example, several blouses boast hangtags reading “100 percent silk.” A Zara Woman velvet jacket is priced at $189; a black feather bolero, $89; a black crepe de chine dress, $129, and a wool cape coat, $259. Zara’s quick-to-market manufacturing and delivery system allows it to capitalize on trends such as snake prints, with a jacket, $149, and skirt, $79, both with brown faux leather trim. The store also has the real thing. In addition to the $1,099 leather jacket, there’s a double-faced, double-breasted hip-length brown sheep’s leather coat for $949, prices not typical for the retailer.

“Zara has a large target group,” said Lee. “The objective is to dress people that, despite their cultural differences, age or way of life, share a special feeling for fashion. Every Zara store is conceived as a merchandising lab. The Inditex [Zara’s parent] business model begins at the point of sale, the store. The store collects information received from the customer and sends it to design centers in real time, then implements a process that [makes use of the] request as quickly as possible. The response from the customer with new requests set the process going again and again. This new store, like the rest of the Zara stores, is a testing ground.”

 

[m.j.]

i got these not so long ago

 

[TheItGirl]

I'm searching for a dress for the new year's party. Today I tried on this dress from the TRF section but I'm not sure about it. Should I buy it?

My own picture

 

[miss-am]

TheItGirl - looks great on you. How much was it?

 

[GasolineRainbow]

Agree with Miss-am, you look practically angelic in it. Tried it on a few days ago, and I must say I found it too short when I sat down, and I'm only 1.65. If I had bought it, I would prefer to wear it as a top under trousers, or hide the bust, and wear it lower as a skirt.

With regards to the $1099 leather coat, why on earth would someone spend that much money on Zara clothes? If I had that much money to burn, I would gleefully buy all those designer clothes I can only drool over. I'm hesitant to buy even something over 100 euros from Zara. I figure, if I'm willing to part with 100 euros, why not buy something more special, and less mass-produced?

 

[TheItGirl]

Thanks miss-am. It was about 50 or 60 euros.
GasolineRainbow, I'm 1.67 and it wasn't too short on me. That's strange.

 

[miss-am]

You´re welcome, TheItGirl. It looks really nice.

Sweet dreams.

 

[Miwi]

I'm actually shocked that I got jeans at Zara. I'm quite tall and so far was everything just too short (or I looked like mashed potatoes
). But today I accidently hit on Zara Basic jeans in 3 colours (I think burgundy red, black and some greyish/greenish. I took the red one, but I'm thinking about getting the black pair too, because it doesn't happen very often that I get suitable jeans for my 180cm (5'11).

 

[Legyviel]

^ I'm wouldn't be surprised, when I buy jeans or any trousers from Zara I have shorten them and chop at least 10cm off, lol. And I'm 1.68.

 

[Aby]

With regards to the $1099 leather coat, why on earth would someone spend that much money on Zara clothes? If I had that much money to burn, I would gleefully buy all those designer clothes I can only drool over. I'm hesitant to buy even something over 100 euros from Zara. I figure, if I'm willing to part with 100 euros, why not buy something more special, and less mass-produced?

You read my mind exactly!!
Even paying more than 100 bucks for Zara clothes is too much for me.

I prefer to spend that money on something special and well-made, considering the number of times I spot clothes on racks in Zara already missing buttons, having holes or tears....

By the way, m.j., I love that playsuit on you! I spotted it in my store but didn't try.

 

[MUXU]

i love zara's givenchy inspired heels!! but i have no idea what chance i have to wear them

 

[Harrods Girl]

TheItGirl -You look really cute in that dress!

 

[Miwi]

^ I'm wouldn't be surprised, when I buy jeans or any trousers from Zara I have shorten them and chop at least 10cm off, lol. And I'm 1.68.

Haha, no, no, I've tried some other jeans from Zara as well, but they were also too short (I think it was TRF and Basic too). It depends I guess.

 

[Street_a_Licious]

from the pics i've seen of that new Manhattan store, all i can say is that it looks just like the stores in Vienna...

 

[leyla m.]

waaaaaaa.. im so annoyed!
they have so many beautiful pieces but the jackets in particular just do not fit me right. either too small on the body and too big on the shoulders or the other way around!!!
oh well!
i am waiting to get myself an easy cardi/coat in black so if anyone sees one pls dont hesitate to pst pics

 

[x_roses_x]

I just bought a leather coat from Zara like 2 weeks ago...beautiful!!! Its the second one i got from them...and its affordable i think, 200$ ...i wear my leather jackets religiously soo its worth the investment

 

[karina_zb]

I love Zara! I hate that I can't buy their stuff directly from their site though because my size always runs out by the time I get there to check everything out

 

[Velony]

Small sizes always run out super fast. Everytime I get there all the stuff that I'm interested in is only left in large sizes. Some items only come in mediums and are far too big for me then.

 

[GasolineRainbow]

I'm starting to believe in a Zara conspiracy wherein there are secret shopping hours undisclosed to the general public.