Zoran - An American Treasure .

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ZORAN

An American Treasure



Taken from , www.departures .com .



The designer who inspires a near-cultish devotion in clients dictates the contents of your next suitcase (and divulges his never before published phone number).

By Reggie Nadelson
You see her in airports, that sleek female traveler, gliding past, a small piece of luggage in hand, or, these days, on wheels, a Kelly bag tossed over her shoulder. She is, of course, in black; even if she's wearing charcoal or chocolate or navy blue, in the poetic, the platonic sense, it is always black. She is unburdened, unmessy, ineluctably cool, usually thin, and probably rich.

I, on the other hand, am a mess. Envy dripping, I watch: Burdened by a suitcase crammed with sweaters and shawls, boots and bags—a shoulder bag, computer bag, carry-on bag—things no one could possibly need for a six-hour flight or a one-week trip, I look like my grandmother when she disembarked in America, an emigrant from Russia. I am laden with stuff. Except, that is, when I stick strictly to Zoran.

In Zoran's black Tasmanian wool pants, a black silk-and-cashmere pullover, black suede flats, and my chocolate alpaca coat, I am as minimal, as functional as a Bauhaus building, and I move faster. In my bag is more Zoran, folded in his special way: the sleeves tucked backward into each other; the silk tops folded over so they do not wrinkle; sheets of sturdy tissue paper between each piece. When you're on the road, these pieces can be tossed on in a matter of seconds. Shall I dress up the cotton tee and black linen pants with the ivory taffeta wrap? Dress down the navy silk satin skirt with a sleeveless Tasmanian wool top?

Wearing his clothes, which have no buttons, no snaps, no zippers (the pants and skirts all have elastic waists), is as easy and sexy and comfortable as wearing a fabulous pair of pajamas. With Zoran, God is in the fabrics—sumptuous, expensive silks, cashmeres, wools. "I am," says Zoran, "Gap for rich people."

When he talks to design students, Zoran (he goes only by his first name), who came to New York from the former Yugoslavia more than 30 years ago, shows them his Jet Pack. From a slim silver Halliburton-style briefcase, he plucks with the air of a magician: three pairs of black pants, one each in Tasmanian wool, silk georgette, and cashmere; four black tops—cashmere and silk, a silk satin long-sleeved shirt, another without sleeves, a taffeta wrap. Everything a woman needs, he says, for a quick trip to Paris. It is quintessential Zoran, as much idea or philosophy as it is clothing.

What about underwear? I ask. What about shoes and coats and panty hose and bags and makeup, and well, my teddy bear?! With his unerring eye for overload, Zoran looks at me with mock severity and says, "You're staying at the Ritz in Paris, you can send out for underwear and panty hose. You don't need all those things."

Before Calvin showed his slip dress, before man-tailored Armani suits were ubiquitous, there was Zoran. It was the age of the Disco Queen and the platform shoe when Zoran showed his first collection in 1976 at Henri Bendel, and it was stunning in its simplicity: black pants, a black skirt, and three ivory tops. "Five Easy Pieces" he called it, and I've been buying his clothes ever since.

There followed more of the same, the tunics and T-shirts, the shorts, pants, and sweaters. A few colors are added and subtracted every year, along with different fabrics—cashmere and silk tweed for winter, evening skirts and tops in silk chiffon for summer. Women collect pieces from one year to the next; no Zoran ever goes out of style. You can put on last year's ivory silk pants and top and throw this year's khaki taffeta top over it and look like a million bucks after taxes.

Over the years, he's remained a purist. Zoran does not have franchises; he doesn't do sunglasses or scent. He doesn't much like makeup or jewelry. In Zoran's showroom in New York's Tribeca, there are almost no mirrors; he will tell you how you look in his clothes.

But the designer, who divides his time between New York and his homes in Milan and Naples, Florida, is no fashion fascist. He knows his customers sometimes put snaps on his coats to keep out the cold. He loves to talk politics (his are to the right of Genghis Khan) and is funny and kind and doesn't take himself too seriously. When I ask what his current collection is called, he sips from a glass of vodka, grins from inside the big gray beard, and says in his growly Balkan accent, "I call it the Emperor's New Clothes."

Zoran doesn't care about the fashion mainstream; he never has. He has a loyal, obsessed following that besieges Saks Fifth Avenue (and Brown's in London) as soon as his clothes come in each season. Zoran has dressed Jacqueline Onassis (who bought his entire first collection), Candice Bergen, Gloria Vanderbilt, and others who guard and trade his unlisted number like gold dust (a secret he has, for the first time, agreed to share here: 212-233-2025). This is the man who turned down Elizabeth Taylor. As the legendary Zoran anecdote goes, he received a call from her assistant, who wanted a discount. "I don't call Tiffany and ask for wholesale, do I?" Zoran says.

Not long ago, at a party in a grand club in London, I spotted a woman exquisitely dressed in a dark blue velvet pantsuit. God, I thought, I want that, and then realized she was, head to toe, in Zoran. I complimented her. She said worriedly, "You don't have his private phone number, do you? I'm desperate for more pieces. There is never enough."

It's been this way almost from the first. Zoran makes clothing for women—there are plenty of them—who are discreet and utterly confident and who do not need to wear their money on their sleeves. If you have to ask why a simple quilted silk jacket, no lining, no fastening, costs two grand, you're probably not a Zoranista.

Minimalist dressing as it's meant to be: Zoran makes a kind of modern uniform, in which everyone who wears him—young, old, thin, fat—looks ageless, understated, impeccable, original; these are clothes in which you can reveal yourself as yourself or, on the road, hide in plain sight.

Prices range from $300 to $2,000. At Saks Fifth Avenue, 800-871-7257. For the first time in the history of print, the elusive Zoran has agreed to publish his phone number: 212-233-2025.


ZORAN'S JET PACK

ONE WEEK

THE ITINERARY You're going from New York to Paris and London.

IN TRANSIT YOU'LL WEAR Zoran's cashmere or alpaca coat, Tasmanian wool pants, a silk-and-cashmere top, and plain black suede flats

IN A SLIM-LINE HALLIBURTON-STYLE SUITCASE, YOU'LL PACK
3 PAIRS OF PANTS Tasmanian wool or cashmere in winter, linen in summer
1 TASMANIAN WOOL SKIRT
1 TASMANIAN WOOL JACKET
1 TAFFETA WRAP
3 TOPS A cashmere-and-silk pullover, a long-sleeved crepe top, a sleeveless silk satin top

NEED A BAG? Only a plain black Hermès Kelly will do—yes, for summer, winter, spring, and fall.

TWO WEEKS

THE ITINERARY This Zoran pack will take you through a two-week trip around the world, from Atlanta to London and on to Rome and Cape Town, a few days at a great spa in Malaysia, Hong Kong, Tokyo, Los Angeles, and back home. It should fit in a single suitcase, and even leave room for the teddy bear.

WHAT TO PACK
2 PAIRS TASMANIAN WOOL PANTS
1 PAIR LINEN PANTS
1 PAIR CASHMERE OR CASHMERE-AND-SILK PANTS
1 PAIR SILK GEORGETTE WIDE-LEG PANTS
1 PAIR SILK GEORGETTE OR SILK SATIN NARROW PANTS
1 TASMANIAN WOOL SKIRT
1 SILK SATIN SKIRT
1 PAIR LINEN SHORTS
2 SLEEVELESS SILK TEES
1 TASMANIAN WOOL JACKET
1 TAFFETA WRAP
1 CASHMERE-AND-SILK PULLOVER
1 COTTON SWEATER
1 CASHMERE CARDIGAN
1 CHIFFON SCARF
1 PAIR PLAIN BLACK PUMPS
1 PAIR BLACK SANDALS




Any comments on this little - known treasure ?

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Ok, this is what I found. From Saks

V0449751437503_v1_m56577569830979044.jpg
V0449779930154_v1_m56577569831064411.jpg

V0449775210533_v1_m56577569831034723.jpg
V0449779326025_v1_m56577569831069320.jpg
 
Last edited by a moderator:
Thanks SO much , Nemova . :flower:

I know that he is sold in the most exclusive boutique in London , ' Browns of South Molton Street . '

' Sheer understated elegance ' springs to my mind as a description . :heart:
 
Thanks for the article Kit :flower:

The items from Saks don't really match up to the images I had in my head when reading the article...as neat & tidy as it all sounds it's all rather un-fun.
 
sounds like this stuff is for the type of woman who would look beautiful in *anything* she would wear, "zoran" or not...
 
^ I agree Mishahoi.

The main thing that concerns me are the 'elasticated waists' *shudder*. I've never equated chic with elastic, only ever comfort - so if he can succeed at this, I'm sure he deserves the praise!
 
yes I agree, very 'unfun'. One can be minimal and chic but this is a bit unnecessarily pretentious. Or rather, not worthy of his pretension. Would be interesting to see in person. I might be stopping by browns tonight, if I do, I will see if I find any of his stuff there. I haven't seen it in the past, but then again, I haven't been looking
 
Meg is spot on with her description...reading the article I found this whole Zoran business quite pretentious.
 
Crap! My answer's sh*t compared to everyone else’s! to be honest with you; I'm in the middle of sending out press releases, organizing a fashion show for next week etc, etc. Thought I’d take a wee break have a nosy and send a reply. Not much thinking or reading time, sorry!! :smile: Good Luck
 
true that seems a bit 'boring' but its only four pictures right?
non-trend identified styles (we will soon see a rise of this non-trend 'trend') have a much longer 'life span' so it makes sense to get them in best possible quality and pay more for them since one can wear them for ages..
plus it seems easy to wear for 'older' ages , those too have a right to looking elegant and chic no?
that said, i hate 'elastic waist' but i love the no buttons/snaps/zippers idea, if only this could work without the elastic thingy ...
thanks for reminding us of Zoran kit :flower:

btw, welcome to tFS LEXI :wink:
 
Lena, I think you are spot on with identifying this as for an older clientele. That is immediately what I think of. I have no problem with paying more for quality classic items but I don't have to be a 20 year old dressed as a 50 year old :lol:
 
Meg said:
I don't have to be a 20 year old dressed as a 50 year old :lol:

absolutely meg.. but see, sometimes when discussing fashion and design we seem to forget about the 'older' client.. those clients have 'real' money to 'burn' and usually nothing to wear

i absolutely agree on the pleats please target group stylista :wink:
 
imagine jerry hall or bianca jagger in those clothes and then you have more of an idea of the true zoran aesthetic...
as it states in the article...
he's been doing pretty much the same thing since the 70's...
somewhat along the lines of what halston was doing...

easy minimalist dressing in the highest quality fabrics with an elegant timeless quality...
clothes that float over the body with ease....
flattering and suitable for many ages and body types...

that is ZORAN...:flower:
i think his customers are fiercely loyal throughout their lives...
so they have aged 30 yrs since he started...
hence the clothing which is suitable for an older woman...
:wink:
 
Hi Lena,
Thank you very much for the welcome! :flower: Chelsea aka LEXI
 

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