10 Men Autumn 2012 : Erik Andersson by Lachlan Bailey

[Chanelcouture09]

*10magazine.com​

 

[Chanelcouture09]

10 MEN: THE NOT SO CLASSIC ISSUE. ON NEWSSTANDS LIKE NOW. SO RUN. GET ONE. BEFORE IT SELLS OUT.

Editor’s Letter

All change, all change. Change is a good thing, I hear you cry. I hate change – I like routine. Change just for change’s sake is a waste of my time, but if change creates improvement, then I’m well up for it.

So I guess you’ve seen the cover by now and already realised that it’s been all change here at Ten Towers. (God, I’m using the word change a lot. Oops.) Yes, we’ve had a right good face-lift and a total body transplant. Thank you, Riccardo Ruini, our very new creative director. God, I wish I could have one – a face-lift, that is. Well, at least have the teeth of grief replaced, if nothing else. And maybe a hair transplant – that would shock the whole industry. I’ve been as bald as a baby’s **** since I was 21. Imagine me at the next shows with a Wintour bob. Fierce or what?! Derek, watch out, this b*tch could be making his Shadow Lounge comeback.

Anyway, Mr Miles, get back to the point and the redesign – the new 3-D logo, the new fonts and the content, this time based around “the classics”. (Sorry, I went off on one for a second.)

After the last set of shows, which were so classic, we thought, “Why fight it? Let’s go with it.” So The Classics became the working title for the issue. I thought, “That’s done and dusted, an easy one.” How wrong was I? Everyone thought I was trying to catch them out. What exactly did I mean by “classics”? What are they? The kids in the office got it – but that was about it. I meant the greats, such as navy blue, military, the masters (as in art), Savile Row (as in tailoring) and good old-fashioned pen and paper. Oh, and we couldn’t leave out the male form and Mr Gray getting all fit and buffed up. Who wants to be skinny anymore? That moment has so passed. It’s all about pecs and biceps now. Well, it is for me anyway.

So, we got there in the end. Oh, and the one thing that never changes with us: there are no “glamour girls” gracing our cover, or reality-TV chicks modelling men’s suits inside. Just a load of male models and men – well, male industry insiders, if you know what I mean.

Hope you like it, and if you don’t, have a good old b*tch on Twitter or Facebook and slag it off. As long as you talk about us, that’s all we care about. If nobody noticed us, we’d be well upset, like.

That’s enough from me. I’m buggering off on my hols now. Quick message to the Boss, The Greek, and all you PRs out there: I’m turning my Blackberry off and my out-of-office bounce-back is going up. Let me tan in peace for a change – even I need a rest once in a while.

God that was a rant!

Bye bye, Tenners. Over and out for now.

Antony Miles

Editorial Director

*10magazine.com

 

[Frankie Youje]

nice.

 

[Fontastic]

LOVE it!

 

[Chanelcouture09]

*10magazine.com

 

[Chanelcouture09]

*10magazine.com

 

[Pricciao]

how more boring can they be?

 

[Psylocke]

I love this! Such an interesting image for a cover. I think the three-dimensional logo is very effective here and I love that there is no other text on it, it's a very cool and striking cover.

 

[LagerfeldBoy]

Obsessing over the cover. The styling, the subway setting, and hair, and the random plastic bag full of fishes, it all somehow works and appears intriguing and would instantly cause me to check out if there's more to offer inside.

As for the content, The Curtain Call, The Studio with Clement (love the YSL shot), and the main editorial all look promising.

 

[justaguy]

Very nice

 

[MulletProof]

Wow, what a cover.

See, this is taking risks, you don't need Terry shooting a model licking whatever, a bag with a fish on the subway cuts it.. rebelling to mundanity and then mundanity rebelling to the strictness of covers.

The content also looks pretty good.. only missing the Sarah Moon dose of the women's version.

 

[Razzer]

not sure on the new 10 logo.....but i really do like the cover portrait, it has humour with the goldfish, but still retains a classic masculine quality to it, due to the styling and how the image has been shot.

 

[hautechild]

Wow. It's definitely an interesting choice for a cover image.

 

[TeeVanity]

The cover is great, Erik is brilliant in this.

 

[CrisGalaxy]

Bigger cover

10magazine.com

 

[tentalicious]

HQ COVER

[facebook/Lachlan Bailey]

 

[Flashbang]

'LOUIS VUITTON'
Ph: Lachlan Bailey
Styling: Tony Irvine





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[TeeVanity]

^ Erik is flawless.

 

[justaguy]

I like the "dream state" mood Lachlan's captured on Erik.

 

[Flashbang]

'THE SUBURBS'
Ph: Gregory Harris
Styling: Tony Irvine





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