1990 "suit with mini suits"
with skirt suit appliques on jacket and skirt, cropped jacket with a jeweled neckline, rhinestone and faux pearl buttons, fully lined. Skirt in a pencil fit, fully lined. All labeled: Moschino Couture! ]
Franco Moschino was born near Milan, Italy. After studying at the fine arts academy in milan, Franco Moschino worked as an illustrator until he launched his own moschino label in 1983. The opening of the first boutique, on Via Sant'Andrea in Milan, provides him with yet another formidable communications medium. it's a squarish, deep space, like a room - a stage for episodic performances, a place from which to broadcast messages, moods, opinions. ethical advertising and aesthetic provocation, trend-busting ideas and messages, in constant conflict with the fashion system. a space that has the qualities of a mirror of the times.
'I think fashion is something you can laugh about forever,' he once said. 'but in the end, it's the most difficult thing to laugh at because people take it so seriously.' Moschino was charismatic, imaginative, and irreverent. When interpreted in Moschino's unique way, even holidays like Christmas and Easter can offer an excellent pretext for humorous disgressions. 'I'm interested in the social, psychological, geographical and spiritual implications of our way of appearing. clothes should be screens on which we can project our spirit. We all need love, tenderness, simple things. the smallest, stupidest fabric dolls offer us the intimate sensation of existing.' Moschino said.
' I reject a system that doesn't move, I stay away from this business that exploits human imbecility. too much salt, too much colesterol, the blood no longer circulates... a real case of arteriosclerosis'.
He loved dadaism, the graphic decoration of fornasetti, the concept art of piero manzoni, the pop culture, of the kind which from Kienholz to Warhol sheds light on the seductive-decadent power of mass products, putting the accent on the appeal of the container and the lackof content in mass-media culture. 'What I have loved and still love about pop is its schizophrenia and distortion, its three-dimensionality and sensorial confusion... am I a bit pop? I won't deny it.' Moschino said.
in 1994, moschino died leaving his name to a completely new interpretation of fashion that incorporates his originality, sense of humor and provocativeness. Until today a part of the moschino profits is devoted to a non-profit organisation founded by Franco Moschino. This organisation uses its assets to support various charity projects.
whitakerauctionMoschino Leather Skirt Suit, Late 20th C
doylenewyorkMoschino More Chickens Than Eagles Vest
Italian, 1989
Celebrating the fall of the Berlin Wall, brown leather ground, applique on back of red circle with embroidered peace symbol and green label embroidered with words Peace, Love and More Chickens Than Eagles
doylenewyorkMoschino Black and White Biker Jacket
Italian, 1988/89
Predominantly black ground, wide white notched collar, oblique zipper closure and zipper slash pockets, flap change pocket, white piping, the back an applique of faux Olive Oil in black on white ground with Cheap and Chic embroidered lasso style script above, collar piped in black, black lining with faux Olive Oil and Cheap and Chic in creme
doylenewyorkMoschino Peace & Pearls Suit
Italian, 1989
Black crepe, the box jacket back with seven inch diameter peace sign in faux pearls surrounded by the slogan Peace & Pearls embroidered in metallic gold thread, round neckline, set in sleeves, flap faux pockets and faux pearl and gilt-metal decorative buttons at either side front, shoulder pads, short fitted skirt, creme shell, labeled: Moschino Couture!/Made in Italy.
doylenewyorkMoschino Art is Love Leather Jacket
Italian, 1990
Black ground with applique Art is Love on back in red, green and metallic gold leather, applique patent leather red heart on front within metallic gold frame, set in long sleeves with armband applique, red patent band collar, zipper center front closure, manufactured by Mandelli, no label.
doylenewyorkMoschino Urban Chic Camouflage Ensemble
Italian, 1993/94
Green, khaki and olive, comprising a jacket trimmed with floral braid, four patch pockets at chest and hip, irregular heart-shaped Murano glass buttons either side front, round neckline, set in long sleeve, heart print olive lining, a sarong meets bravehearts skirt with leather strap and buckle closures, and low round necked bustier, brown braid lacing center front, labeled: Moschino Couture!.
doylenewyorkMoschino Khaki Carry On Garment Bag Coat
Italian, 1989
Referencing a parka, the back with gilt-metal hanger hook on large tab at neck, self handle at banded low waistline extending to optional shoulder strap, velcro patch pockets, zipper closures at optional hood within roll collar, large patch pockets at chest and hip, and center front, black band hem with studs, set in sleeve with inner black knit cuff, labeled: Moschino Couture!.
doylenewyorkMoschino Embroidered Birthday Cake Jacket
Italian, 1993
A confection celebrating ten years with his own label, the back pale blue sequin ground with ornate embroidered and applique tier cake, couched X on top, the sleeve with multiple gilt-metal Xs embroidered on peach and creme stripe crepe, the front of chocolate brown crepe with "Antica Pasticceria/Moschino/fondata nel 1983/Milano" and "Specialinzata in Ricervimenti Rinfreschi/Qualita e ottimo servizio" embroidered in metallic gold script either side, the whole trimmed with white chiffon and broderie anglaise ruffle, gilt-metal spherical buttons, size 6, labeled: Moschino Couture/Repetita Juvant.