72 Magazine Issue #1 Fall 2025 : Julia Roberts by Craig McDean

[tigerrouge]

It has one backer, whom he declined to name.

He's not usually so shy when it comes to mentioning his collaborative friendships and associations.

People complained when Vogue ran that all-Vuitton September cover story, but at least it was evident who was pulling the strings in that situation.

I suppose people want to preserve the illusion that fashion is some wildly creative space, and that magazines are a fabulous world where every page isn't a product of constant compromise between commercial, social and political agendas. Some obvious, some not so.

 

[Xone]

Our attitude toward this is incarnated by the dog's glance...like "really??" lol.

He wanted to disrupt..the article suggest is the same old type with fashion magazines...with focus on the branded content...

and he is retiring from styling?

I need to see inside but i think this could be worst than CR Fashion Book.

 

[Kimy Jo]

Whats the reason for this mag? So far it looks like a bunch bland photos of celebrities who no one really much care for this days

 

[90sfan]

My last comment was deleted on here because i implied a certain nepotism/protectedness that Mr. Enninful has enjoyed for most of his career while calling a victim card.
Still, I should not be deleted for saying that the magazine is worse than a tv guide or Evening Standard at best. All the press around it has been nothing but cringe moments. But it seems like everyone is hating it, and for that at least its ok for the world to finally see what he is (un)capable of - mediocrity to the max!

 

[blusheels]

I'm genuinely curious to know who buys a magazine for this amount of money.

 

[GERGIN]

I'm genuinely curious to know who buys a magazine for this amount of money.

I don’t believe even magazines like Mastermind, Purple, or Encens were this pricey and you got 2-3 times more fashion content (even with ads) for their hardcover issues!

 

[LastNight]

Truly baffled by everything about this. I can’t believe Edward is coming off a widely celebrated run at British Vogue, with a lot of good grace, more influence than he’s ever had and a lot of attention focussed on his next step, and THIS is what he’s produced.

Julia Robert’s was a fun, surprising choice when he put her on British Vogue last year, but using her to launch a new magazine in 2025?

The design is absolutely terrible. Listing a bunch of (obvious) names down the side of the cover as if it’s meant to be enticing is so overdone at this point. The cover photo itself is drab. The content looks dull. And £15 for so few pages? What on earth is he thinking.

Edward had the chance to create the POP or Love of 2025 and instead he’s given us this. Nothing about it feels disruptive. Nothing about it feels forward thinking. Bland and disappointing all the way round.

 

[mteb123]

Edward had the chance to create the POP or Love of 2025 and instead he’s given us this. Nothing about it feels disruptive. Nothing about it feels forward thinking. Bland and disappointing all the way round.

Wondering if he received a lot of outside backing for this project as maybe this would answer to the content and why it doesn’t seem as disruptive as promised? Defeats the whole purpose hugely falsely advertised!!

 

[likeahurricane]

For god's sake, it's a vanity project!! We're adding too much depth to it!

 

[90sfan]

Truly baffled by everything about this. I can’t believe Edward is coming off a widely celebrated run at British Vogue, with a lot of good grace, more influence than he’s ever had and a lot of attention focussed on his next step, and THIS is what he’s produced.

Julia Robert’s was a fun, surprising choice when he put her on British Vogue last year, but using her to launch a new magazine in 2025?

The design is absolutely terrible. Listing a bunch of (obvious) names down the side of the cover as if it’s meant to be enticing is so overdone at this point. The cover photo itself is drab. The content looks dull. And £15 for so few pages? What on earth is he thinking.

Edward had the chance to create the POP or Love of 2025 and instead he’s given us this. Nothing about it feels disruptive. Nothing about it feels forward thinking. Bland and disappointing all the way round.

And I am surprised that you’re surprised! 🤣🤣🤣 Edward always had zero talent above the mediocre ways he did thing. What did you expect?!?

 

[mteb123]

Makes all the sense with attendees including Jeff Bezos guess he probably invested heavily!!

The comments on this are hilarious!!!

Now Edward to call this “Disruptive” is beyond ridiculous!! As someone in the comments said, “it’s disrupting my digestion” 🤣🤣🤣

It’s one thing to get investment from Bezos to fund this we get it in this economy only the likes of a Bezos would fund a project like this but don’t pretend this to be what it’s not and try to sell it under false pretence!!

 

[crmsn]

How many pages does this issue have again?

I'm sorry, but its graphic design is terrible.

 

[Lola701]

Maybe someone should ask him what he is disrupting?
It’s not like his magazine is a publication like ÉGOÏSTE which was and is in a lot of aspects, very much disruptive.

If Edward wanted to be really disruptive, the first decision wouldn’t have been to put a celebrity that everybody can see in advertising for Lancôme just by opening any type of screen.

Carine did a cover with a baby and an unknown model by Bruce Weber for CRFB. That’s the most disruptive she could get but it was rather disruptive.

I don’t even want to mention MAstermind because the cover itself for a fashion magazine was already disruptive.

Those are just two examples of Vanity projects that were disruptive.

Even if it not the most glorious example (because I don’t know if it’s viable financially), a publication like Citizen K has been disruptive through it price point for years. And when the magazine was really good (it stopped being interesting in 2010) it worked.

Edward is really insulting people’s intelligence.

 

[GivenchyAddict]

^ i will never forget Citizen K : « 1 euros 1 kilo ». Kappauf really nailed it.

He made fashion magazines affordable for anyone who could not pay for 4 or 6e even more. He was disruptive from the beginning to the end.

 

[tigerrouge]

I've said before how much I've come to dislike the word "disruptive" because magazines have been using it as their buzzword for the last few years, and by now it means nothing.

US Vogue loves to use the word "disruptors" for the people it puts on its covers - that's the earth-shattering definition of the concept according to Conde Nast.

At this point, Kendall Jenner, with her many covers, must be their foremost disruptor. Or perhaps Blake Lively, she's been on the front of the magazine about four or five times.

And since when was "disruption" ever a good thing? There are better words for what they're trying to describe, but someone settled on "disruption" a while ago, and the magazine world is not letting go.

 

[Lola701]

^ i will never forget Citizen K : « 1 euros 1 kilo ». Kappauf really nailed it.

He made fashion magazines affordable for anyone who could not pay for 4 or 6e even more. He was disruptive from the beginning to the end.

Exactly! It was genius and he had a real disruptive approach. I think he has a personal sensibility in the first place that set a particularly Creative direction but beyond that, in terms of Art Direction, photography and talents, it was perfect. Citizen K between 2000 and 2005 was a Cas d’école!
He had all the top models, he had celebrities and the content could compete to Vogue Paris, Numero and other publications which in the early 2000 we’re already at the top in that.

And yes, everything with a big « 1 euro » sign.

And yes indeed it was very disruptive. When you are 16/17 it’s a fabulous entry to the fashion world. I was lucky to be in an environment where we had magazines and I was able to ask for magazines at some point but when we went form francs to euros, it was one of the first magazines that I remember buying.

There was a lot of ads but to think that you could have that big chunk of a magazine for 1 euro was amazing!

It’s sad to see what the magazine has turned into and also being in the industry, discovered what type of person Kappauf was but he was a disruptor, like Nicole Wisniak.

 

[alwaysademo]

Edward is really insulting people’s intelligence.

It's what he's disrupting.
I also thought of Mastermind when first heard of this magazine and it's clear that while MAS wanted to bring more cultural substance to the landscape, this one seems ego-imbued and high on its own hype. Phyllis Posnick has too much dignity for any of this fluff but for decades she disrupted monthly, one sublime grotesque picture per issue in pristine US Vogue.
But EE's real talent by default is creating hype so maybe it'll work out in his favor. You are who you surround yourself with ultimately. He needs the validation from this crowd. It's funny that the people pleaser is now calling himself the disruptor.

It’s sad to see what the magazine has turned into and also being in the industry, discovered what type of person Kappauf was but he was a disruptor, like Nicole Wisniak.

Nicole Wisniak was also an intellectual. A real one. She took months to perfect 1 story according to JJB. Never calling any attention to herself, only to the talents she promoted. EE's entire Vogue tenure was a blur. I remember nothing aside from the first cover. It feels dirty somehow to even mention them in the same breath.

 

[Xone]

^ i will never forget Citizen K : « 1 euros 1 kilo ». Kappauf really nailed it.

He made fashion magazines affordable for anyone who could not pay for 4 or 6e even more. He was disruptive from the beginning to the end.

aww i remember that....<3

 

[Avonlea]

Edward's whole career is name dropping and surrounding himself with famous people. Nothing to say, nothing to show, just self promotion.

 

[JPineapple]

How many pages does this issue have again?

I'm sorry, but its graphic design is terrible.

216 acording to magculture