Why do they always report someone has been 'dropped' by a label? It's inevitable that they'll change spokesmodels. Only Lancôme with Daria and Isabella Rossellini kind of kept the same women for a longer period
She should be glad that partnership lasted that long. Truth be told Alexa's mistake was running all over town with too many brands. Maybe it's better this way, now she can focus on her line.
Her ecommerce site is now live.
Clicking on view all doesnt actually allow you to view all the items, you have to click individually on each category of item.
my favorite is the mandarin collar dress or the pinafore dresses.
It is pricey however. i would have preferred she priced the items at 3x the price of her marks and spencer items - that line was TOO cheap and chintzy.
i like nearly all of the alexachung items - but not enough to pay retail.
In terms of staying power, Alexa towers over other it-girls such as Sienna, Alice Dellal, Leigh L etc. And a collection like this will solidify her cult. Shame about the super short cheongsam dress, because judged at face value it's downright ugly.
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