If you look through the awful clothes, this campaign is brilliant. Minimalism really works here and I find the images visually very pleasing. Perhaps the best McQueen ed i've ever seen.
There's no doubt that the clothes and Raquel are beyond stunning. But the close up looks like a lame attempt at recreating an Irvin Penn pic and the other pictures look stiff and too robotic.
Raquel's shot is stimulating enough to be a separate ad for Burt's Bees but won't suffice for a McQueen campaign. It's too generic and literal. It's useless to even have her in those lookbook shots because there's nothing going on. They should've played with the beekeeper concept.
I do like it, but when an idea has been used on America's Next Top Model with maple syrup over their faces prior to the campaign its kind of off putting..
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