Alexander McQueen S/S 2020 by Jamie Hawkesworth

helligirl

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Vivien Solari, Felice Noordhoff and Imaan Hammam, photographed by Jamie Hawkesworth and art directed by M/M (Paris)


alexandermcqueen.com

 
I think last season's lookbook simplicity worked because it was Kate. This feels like a real lookbook.
 
Should have skipped the other girls and just used Vivien because she’s as gorgeous as it gets and doesn’t need a supporting act.

Aside from that, I really don’t care for this easy, breezy, all-natural McQueen. I know Sarah is incapable of nuance and complexity, but c’mon...this is not Anthropologie...this is McQueen.

And more than anything else, she’ll never be forgiven for her insistence on using Steve Madden boots with everything.

Sarah Burton is the biggest flop.
 
Forgettable campaign! Filler editorial in W magazine at best. It's time for this Hawkesworth/McQueen partnership to end now. Not doing anyone favours.
The static-ness reminds me of Jackie Nickerson's work, which shouldn't be copied.
 
They could've been more dramatic like going to the beach and getting themselves wet sand and everything. Oh well
 

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