Alexander McQueen S/S 2025 by Glen Luchford

[amby]

 

[BalkaniStaCouture]

It’s not bad, not bad at all!

 

[chrisand489]

Creative Director: Seán McGirr
Photographer & Director: Glen Luchford
Art Director: Christopher Simmonds
Stylist: Sarah Richardson
Casting Director: Julia Lange
Hair: Gary Gill
Make-up: Daniel Sallstrom
Nails: Ama Quashie
Movement Director: Meshach Henry
Music: Consistent Dedication by Heartworms, courtesy of Speedy Wunderground (PIAS)
Models: Libby Bennett, Sara Caballero, Li Cheng Yuan, Owen Ruppersburg, Ajus Samuel, Douta Sidibe, Lina Zhang
(Pause)

 

[Kite]

They should have just licensed the images from that awful VOGUE Profile editorial and save the money as he cant be making any.

 

[lhhbl]

I'm starting to think these SS25 clothes are really nice. Im enjoying when I see on red carpets/events and now in the pictures too.
a better casting is still needed, but it's improving!

 

[MyNameIs]

This looks sad and depressing.

 

[ellearchivist]

TBH yes, the clothes are not bad, but the casting, the photography, the concept... Not good.

 

[tourbillions]

now it looks like burtons mcqueen but with mcgirrs twists in the clothes. not mad at it

 

[GoldenPetals]

The concept is brilliant. It's very gothic. Reminds me of Macbeth. But the direction is lacking. It needed to be more emotional. I'm so done with dead faces and limp bodies.

The shot of the silver dress in the cave is wonderful.

 

[TomBlanksFullFatMiuMiu]

Lamo it's just McQueen now. They want to change the ig name so badly but they can't

 

[Alquimista]

The photography is good but the models are so dead (as usual)

 

[susseinmcswanny]

We live in the dumbest f*cking timeline

 

[pradn]

It's not that bad, definitely better than last season

 

[Lola701]

For me, McQueen is fierce.
If he really wants to go back to that era of McQueen, he has to bring the fierceness because teenager looking bored at the beach is not it.

 

[PDFSD]

it will never be better with this guy he will be fired also in time maybe not 2025 but not much later either.

the taste level and creativity is just not there and that's just reality with many of these new cd´s

this is just a caricature of what MC Queen was.

 

[Simera]

That shot in the silver dress is all they needed. Stunning!
I think the settings are great, but something about the coloring is weird.

 

[aracic]

The models are horrid, to no one's surprise. Could've been a good one..

 

[Overindulgence]

After seeing Luchford's most recent stunning edit for Harperz Bazaar Italia, I know he is more than capable of delivering something dynamic. All it really needs is some emotion and movement from the models - don't know who to blame for the lack of that (beyond just the models). A model such as Kristen McMenamy or Lulu Tenney would have elevated this campaign. The deadpan stare and standing like an npc is just not doing it for me; that shot with the crystal dress could've been even better if there was some more drama, literally if the shot just had some wind or something - think Bjork in Pagan Poetry wearing the McQueen dress by Nick Knight. Who is holding these teams back from properly telling a story (or is it just themselves)?

 

[arpeggiata]

the setting does a lot for contextualizing these clothes and making them seem part of a cohesive whole, which really drags up the more awkward pieces, but the modeling and the color correction kill this. the treatment of light and shadow makes the images look flat and the clothes lose a lot of their textural detail, and the models need like two cups of cold brew each and direction of any kind. the silver dress which is to me the closest thing mcgirr has had to a hit feels especially poorly served by this. it's not the worst picture, but it feels very indistinct and the photo of the model wearing it on the runway is still the more powerful image of that garment, which shouldn't be the case for a piece they're pushing as a star.

 

[proseccotabis]

Personally for me it’s very difficult to see what McQueen has become as a brand after Lee. Nothing that is produced by Mcgirr evokes a warm emotion in me, both as an admirer of fashion and as a former customer. Some images for some reason remind me of Lee’s Burberry campaign shot around Big Ben, the vibe is there. Too dark and unnecessary dramatic