Alexandra Shulman Leaves British Vogue as EIC, *Update* Edward Enninful Confirmed

[sixtdaily]

Good for Edward. Lets hope he can spice up British Vogue.

Up until 2015 (when he started using the celeb models) I really liked his model choice. He seems to have a lot of personal relationships with a few models.

Yes... Bella, Irina & co will get their UK Vogue cover soon I guess!

Happy for Edward though! What a career! Hopefully he will deliver like in his early Conde Nast days.

 

[Deleted member 130879]

I'm more excited for what will happen to W magazine than about this. Yes, we will see a bit more diversity but that diversity will be pretty much diluted by all the Insta-models. He will use the same models over and over again, until a new Insta girl appears. He will end up not giving any opportunities to new girls, new models of colour, actively promoting diversity.

This is if he continues the trainwreck that were his last years at W. If he chooses to change, to ditch all that fake glamour life, then I'll bow to him and give him all the props he will then deserve.

 

[liberty33r1b]

I think it's a good choice fashion-wise, I just hope/wish that he'll carry on publishing those great, in-depth articles I always enjoyed in Alexandra's issues.

oh, and I'd love to see him fire Lucinda...

 

[vogue28]

What a wonderful surprise (even though I was rooting for Lucy Yeomans)!

Must admit that I haven't been Edward Enninful's biggest admirer over the years but I do recognize his achievements and accomplishments. He certainly will bring some diversity to the pages and covers of British Vogue, given he regularly champions diversity with his various projects. Noami Campbell should most definitely be making a future UK Vogue cover appearance, don't you think? How about Steven Meisel? Edward loves him!

As much as I've warmed to Alexandra Shulman lately, Edward will most definitely bring British Vogue out the dark and into the present day! I'm looking forward to how his tenure pans out..

 

[VogueGirl8910]

Nice than he's takes the roots of UK Vogue, maybe he will be styles the cover stories or another contributors.

I wonder who will be the new Fashion director of W.

 

[Benn98]

Nice than he's takes the roots of UK Vogue, maybe he will be styles the cover stories or another contributors.

I wonder who will be the new Fashion director of W.

Interesting question, Burbuja! Who knows, perhaps he will pull a Carine/Alt and actually style most of the covers?

I'm confident...no, no, convinced, that Lucinda will be one of the first to go. Not that he'll sack her or anything, but more that she won't be able to function autonomous like she's done for God knows how long. He'll most likely have his own vision for the magazine, and she'll either have to shape up or ship out. Same with Kate Moss. Let's be honest, her 'styling' for British Vogue is a marketing effort in itself. That can end now. Kate Phelan and Verity can stay.

Where I'm truly skeptical about Vogue under Enninful is his direction of the written content. Stylists are renowned to be too preoccupied with imagery than journalism. Here's hoping he won't turn Vogue into W - filled with loads of pictures but absolutely no substance.

 

[Lola701]

Good news! There's some justice in this world...AHAHA
He totally deserve it.
I suspect and expect a change in the direction. Maybe a more "fashion" and "glamour" oriented Vogue Uk with the energy of the early 00's.

Every changes of leadership in one of the big 4 has had an impact on fashion and the magazine has always reflected that.
From Anna & Franca in 1988 to Emmanuelle in 2011, it has been that way. I wonder how the industry will react and reflect this change.

I hope George Cortina will take his previous position at W.

 

[badgalcrush]

I'm so happy to hear that new!

Edward is making history and Conde Nast made a smart and interesting choice . He have a lots of connections with the new generations of actors who the most part of them are british but they were not really supported by Vogue UK and He took them under his arm at Wmag. His vision is still fresh and he has some good relations with some of the best models out there

He is the first black male appointed as EIC of the UK Vogue edition and indeed as everyone say that probably will make the magazine more diverse but I think he will manage in a very smart way all his choices. Dont expect to see on very single cover a MOC just because he is black and been fighting all these years for diversity IMO Edward will make choice to hire the best model who fits a concept or vision so when I read some messages saying "we will see more Naomi, Joan etc..." yes because these girls are supermodel but I don't think He will abused of putting them on a cover. On the other hand I really hope Jourdan Dunn will be a regular in the magazine because she is so talented and underrated.

And about the instagirls.. they can still dream I dont see him at all putting a Kendall or Emrata on a cover ( at least Gigi and Bella cause its because of him Meisel likes Hadid sisters)

Can't wait to see that first issue it better amaze me

 

[MON]

Bravo to Conde Nast for making a rather bold and unexpected choice. It's a step towards the right direction.

However, I have my reservations regarding the choice:
1. I haven't been a fan of his work for W for the past few years. It has always looked and felt the same. But maybe W restricted his vision. I am hopeful.

2. Does this mean that the Kardashians, and all his celebrity favorites would now gain access to a rather "exclusive" Vogue UK?

3. The problem I have with stylists as EIC is that the magazine ends up being monotonous (as the case of Carine, Alt and more). Stylists tend to yield to the style of the EIC and in the process lose their own for the magazine (Saglio, Alt back when Carine was at the helm, and ++). I hope the team he hires are still as free to do their own take in fashion and not just to appease him and his taste.

What I'm excited about:
1. A bolder Vogue UK. His work, though not to my liking most of the time, is something. I can't wait to see this edition brought back to life. Sorry not sorry, but Alexandra grew tired of this magazine and it manifested from page to page.

2. The new team. I hope it lives up to my expectations. Please do hire a new one. Revamp this magazine. Please.

3. I wonder if he'll bring Meisel to Vogue UK. That can be his new playground. The current roster of photographers this magazine is using is no longer doing it for me. Tired, repetitive, and all the same.

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However, I wonder who backed him up? Not to be shady but he's really an unexpected choice. Wasn't even (if I remember correctly) on the list of those initially considered.

Do you think Anna Wintour had a say on this? Obviously Alexandra did, as he even congratulated him.

 

[GreyVetiver]

However, I wonder who backed him up? Not to be shady but he's really an unexpected choice. Wasn't even (if I remember correctly) on the list of those initially considered.

Do you think Anna Wintour had a say on this? Obviously Alexandra did, as he even congratulated him.

But why would Alexandra genuinely support him when she almost never had any black models on the cover? Just saying.

Anyway, I hope Edward would keep the magazine classy and avoid instagirls and the kardashians. I guess you could do that at W but please not at Vogue.

 

[Bertrando3]

[...] On a side note, two out of the four "big" editors-in-chief are now men.

Indeed and that´s the most surprising element for me in fact, Italian Vogue, British Vogue, Vogue Thailand all have men as editors-in-chief now, it´s quite interesting especially since Vogue is a women´s brand and magazine. Would it be the same though for the readers? I mean ultimately a woman knows best what women want and feel and want to wear, it´s a different approach and voice, don´t you think? I mean don´t get me wrong I have nothing against having a man at the helm of a women´s magazine, it´s just a bit strange, why a man now, after so many women at the helm of different Vogues worldwide.

 

[StockholmFW]

Excited for Edward!

 

[Lola701]

Indeed and that´s the most surprising element for me in fact, Italian Vogue, British Vogue, Vogue Thailand all have men as editors-in-chief now, it´s quite interesting especially since Vogue is a women´s brand and magazine. Would it be the same though for the readers? I mean ultimately a woman knows best what women want and feel and want to wear, it´s a different approach and voice, don´t you think? I mean don´t get me wrong I have nothing against having a man at the helm of a women´s magazine, it´s just a bit strange, why a man now, after so many women at the helm of different Vogues worldwide.

Vogue is not Marie Claire or Elle...It's basically a chicer Designer Catalogue. Bottom line, it's about image, beauty and lifestyle. I don't think a lot of women look at Vogue as a magazine that is supposed to reflect their daily life.

This type of statement is irrelevant. We have mens designers for years! I think that only Vogue Paris out of the big 4 had a man EIC.

A fashion editor is a fashion editor. It's about the job being done. And sometimes men have a different perspective than women that i find great. I don't think that Alexandra was that "connected" to life as her theme suggested.

 

[Bertrando3]

Vogue is not Marie Claire or Elle...It's basically a chicer Designer Catalogue. Bottom line, it's about image, beauty and lifestyle. I don't think a lot of women look at Vogue as a magazine that is supposed to reflect their daily life. This type of statement is irrelevant. We have mens designers for years! I think that only Vogue Paris out of the big 4 had a man EIC. A fashion editor is a fashion editor. It's about the job being done. And sometimes men have a different perspective than women that i find great. I don't think that Alexandra was that "connected" to life as her theme suggested.

Obviously women in general don´t look up at Vogue for their everyday life, no one does: Vogue is the ultimate historic bible of Fashion with a capital, in France where I´m from and worldwide women read Marie Claire or Elle a looot and Harper´s sometimes but because these mags are more practical and ``real´´ and closer to women´s life as a whole. But my point was that very few few men haven´t been editors of Vogue in the 120 years of the magazine, bottom line it´s a surprise. So it´s not irrelevant, it´s something that has not happened before and with the era of feminism it is very weird to me. Alexandra lived and was connected to her magazine´s lifestyle: living in England, being a wealthy woman or at least living the wealthy lifestyle, going to parties, mingling with people from that circle. Hence why it will be very cool to see how Edward will balance that being a man.

 

[333101]

Didn't even consider him as an option but so pleased he got it, I'm a massive fan of Edward and I really admire his career and loyalty within the industry. Hopefully this gives British Vogue some much needed diversity and change..congratulations Edward!

 

[Benn98]

Vogue is not Marie Claire or Elle...It's basically a chicer Designer Catalogue. Bottom line, it's about image, beauty and lifestyle. I don't think a lot of women look at Vogue as a magazine that is supposed to reflect their daily life.

This type of statement is irrelevant. We have mens designers for years! I think that only Vogue Paris out of the big 4 had a man EIC.

A fashion editor is a fashion editor. It's about the job being done. And sometimes men have a different perspective than women that i find great. I don't think that Alexandra was that "connected" to life as her theme suggested.

He's got a point. I must be honest, I never expected a man to take over at British Vogue (no offense to male stylists on here). You need to remember that British Vogue isn't VP. The audience is quite big and diverse, for starters. And under Alexandra it's actually more of a commercial women's than a fashion magazine. They need to sell, and big! Part of the reason why women's magazines are so profitable is because the EIC's individual aesthetic eventually starts seeping through the tailored features and the like. Alexandra was synonomous with the content of her magazine, as much as Justine Picardie is with that of Harper's. People buy into that. Besides fashion, I cannot see what Edward will have in common with the women who religiously buy this magazine month after month. I may be wrong, but he doesn't strike me as someone attuned to the demands of female readers. But all will be revealed soon, I'm sure. When I think of it now, Farneti is actually the lucky one. Because he can remain nondescript while turning out cover after cover.

I actually started buying American Maxim during Kate Lanphear's stint. There was, as expected, an overhaul which may have excited me, but the magazine ended up not doing so well with existing readers (in addition to the new publisher being a bit of wank*r). She ended up leaving. Was it because the magazine looked too cultured for the existing frat-boy regulars? Perhaps. Yet when Glenn O'Brien replaced her, and followed the same trajectory - boom! They starts selling, even surpassing GQ at times.

And btw, curating a magazine aimed at a vast group of diverse women isn't the same as designing dresses.

 

[Miss Dalloway]

^ I'm also very skeptical about what Edward will be able to do at UK Vogue. I don't see him lasting, but hopefully he proves me wrong. Under Shulman Vogue was very, very steady, not just in it's content (as boring as it was), but in sales figures! Her Vogue sold, and sold very, very well. Certain issues always brought back numbers that CN suits were impressed with! So he doesn' have a very easy job! I will be itnerested to see who from Shulman's team stays, surely Chambers, Phelan.etc have to go!!!

Indeed and that´s the most surprising element for me in fact, Italian Vogue, British Vogue, Vogue Thailand all have men as editors-in-chief now, it´s quite interesting especially since Vogue is a women´s brand and magazine.

Also let's not forget Vogue Korea has a male EIC too! And he is doing a very good job actually.

 

[Deleted member 45369]

^ I'm also very skeptical about what Edward will be able to do at UK Vogue. I don't see him lasting, but hopefully he proves me wrong. Under Shulman Vogue was very, very steady, not just in it's content (as boring as it was), but in sales figures! Her Vogue sold, and sold very, very well. Certain issues always brought back numbers that CN suits were impressed with! So he doesn' have a very easy job! I will be itnerested to see who from Shulman's team stays, surely Chambers, Phelan.etc have to go!!!


Also let's not forget Vogue Korea has a male EIC too! And he is doing a very good job actually.

dd me to this very distinguished list I too am not sure about Edward or any man for that matter, at the helm of British Vogue. I think a man is more suited for a more strictly based fashion publication like Vogue Italia where it's basically all about the imagery. British Vogue is far more commercial and needs an editor that intuitively understands women, like only another woman could. I have no doubt about his fashion creditentuals but this magazine is also about menstrual cycles and birth control and issues that cater specifically to women. Hence it's solid sales despite often times lackluster edits. Will Edward be able to sustain its readership on images alone? I don't have much faith in his journalism skills and I doubt he can survive a la Alt, who's magazine is more akin to the Italia edition. hopefully he surprises us.

 

[YohjiAddict]

Magazines trying to replicate the "stylist as EIC" trick VP did so succesfully almost two decades ago must take into account that Carine was an exceptional aestheticist with an unparalleled grab of the zeitgeist: her edits and campaigns perfectly reflected, not only her fashion taste, but a certain lifestyle, an image of modernity, on which many women wished to mold themselves. Thus CN made a perfectly logical decision with her appointment.

It quite obvious to me that Edward doesn't have the same thing going on for him. His style, which I never really liked to begin with, is not nearly as recognizable and its gotten stale back at W. Here's me hoping that he at least assembles a new team of fashion editors...God knows the ones working on this magazine are quite useless.

 

[Lola701]

He's got a point. I must be honest, I never expected a man to take over at British Vogue (no offense to male stylists on here). You need to remember that British Vogue isn't VP. The audience is quite big and diverse, for starters. And under Alexandra it's actually more of a commercial women's than a fashion magazine. They need to sell, and big! Part of the reason why women's magazines are so profitable is because the EIC's individual aesthetic eventually starts seeping through the tailored features and the like. Alexandra was synonomous with the content of her magazine, as much as Justine Picardie is with that of Harper's. People buy into that. Besides fashion, I cannot see what Edward will have in common with the women who religiously buy this magazine month after month. I may be wrong, but he doesn't strike me as someone attuned to the demands of female readers. But all will be revealed soon, I'm sure. When I think of it now, Farneti is actually the lucky one. Because he can remain nondescript while turning out cover after cover.

I actually started buying American Maxim during Kate Lanphear's stint. There was, as expected, an overhaul which may have excited me, but the magazine ended up not doing so well with existing readers (in addition to the new publisher being a bit of wank*r). She ended up leaving. Was it because the magazine looked too cultured for the existing frat-boy regulars? Perhaps. Yet when Glenn O'Brien replaced her, and followed the same trajectory - boom! They starts selling, even surpassing GQ at times.

And btw, curating a magazine aimed at a vast group of diverse women isn't the same as designing dresses.

That's why i believe that CN may want a new direction for Vogue UK. A more styled, fashion oriented Uk Vogue.

VP today is exactly like what you said about Alex's Vogue. People may hate it here but people are buying it and in France, she has a much warmer response than Carine. Plus, thanks to her personal style, she makes the magazine more relatable to women.

I don't worry about Edward because i know that he will choose the right team to meet CN needs. I don't expect UK VOGUE to be this very edgy publication people expect but i think he will be able to bridge the gap between what the British Fashion industry stand for and the needs of a commercial magazine like Vogue.

For me, the gender discussion is just irrelevant because i don't think that judging by the documentary about the magazine, we could have believed that this magazine is run by that same team.
It's only about a vision for me.