Alexandre Vauthier Enters Administration *Update June 2024* Revolve Aquires Majority Stake

[LadyJunon]

Alexandre Vauthier has been pushed out of his eponymous brand:

 

[Lola701]

OMG! Things like that are still possible in 2025?
Americans are still ruthless and merciless in business they don’t understand.
So sad for him.

Now I’m almost mad Vaccarello is at Saint Laurent. Balmain and YSL are the homes for him.

 

[Phuel]

^^^ Anthony is a perfect sign of the fashion times we're in.

The desperation of involving Revolve as a majority stakeholder surely was a glaring sign of the apocalypse for him and his eventual disposable.

The very possibility of this label rebranded as a lesser entity— maybe as an Ami Paris wannabe if it’s lucky, is most unfortunate.

(On a brighter note, so glad I’m no longer a fashion addict. And oddly, it’s thanks to the deplorable state of the industry: Disposing genuine talents for a plague of corporate sheep.)

 

[brandon J pierre]

They will probably sell it as soon as it becomes profitable.

I guess you're right. This is disgusting. They're going to bring in a stylist or just suck all the money out.

 

[brandon J pierre]

He's finished. He will never be able to purchase that name back horrible

 

[THD96]

He needs to come and stop the art and craft project madness that is happening right now at Alaïa ASAP.

The worst thing about this news is he is completely losing his own name, he has so much untapped potential and these suits just throw it all away without any hesitation.

 

[BalkaniStaCouture]

I am completely and utterly in shock! Lacroix Deja Vu! Jesus!!!

 

[DK92]

What a low blow from Revolve! The first thing that came to my mind was Lacroix too... And we know the end!

 

[brandon J pierre]

At least cardi b got a deal,

 

[LadyJunon]

I'm actually kind of angry about this. Vauthier is one of the few highlights of HC week, so to see him losing his name and his label upests me. Let's hope he replaces Mulier at Alaia while their attempted rebrand tanks to hell.

 

[CommanderTMugler]

Ugh, and he has the perfect name. Such a shame, I wish him the best. In an ideal world he would have taken over at Mugler.

 

[brandon J pierre]

Ugh, and he has the perfect name. Such a shame, I wish him the best. In an ideal world he would have taken over at Mugler.

Right that name can go far, it's over now

 

[callmejaeden]

At least cardi b got a deal,

View attachment 1370849

Cardi B for Alexandre Vautheir 😍

 

[FashionPower]

Cardi B for Alexandre Vautheir 😍

Predicting a Linsday Lohan x Ungaro 2.0 with garish colored microdresses in orange and Schiaparelli pink matched together and heart shaped pasties...Cardi started as a stripper after all LOL

 

[Monsieur Cristobal]

Ugh, and he has the perfect name. Such a shame, I wish him the best. In an ideal world he would have taken over at Mugler.

In an ideal world it should be illegal to deprive a person of their own name, be it John Galliano, Inès de la Fressange or Alexandre Vauthier.
It is utterly perverse.

This is sad news, for Vauthier, but also for fashion.

We have idealized these big old heritage house names (when, since more than a decade, they are just corporations and their creativity is dubious) but the real triumph is to build your own house.

Going now to Mugler or Balenciaga or whatever, must feel like moving back at fifty to your parents home.

 

[Lola701]

At least cardi b got a deal,

View attachment 1370849

Good for her. Unfortunately, she had something to bring to the table and some money that allowed her to have a kind of balanced and equally beneficial deal.

Alexandre however was totally fragile. They renamed the company as Vauthier Paris.

This is Herve Leger all over again. Thankfully, Herve managed to have his little moment again.

Going now to Mugler or Balenciaga or whatever, must feel like moving back at fifty to your parents home.

Going to Mugler would actually be such a full circle moment for him.

A friend of mine just told me that she thinks the Azzaro owners should just hire him to recreate a miracle a la Vanessa Seward but for me it feels like a moving back to your parents home actually. Yes a miracle à la Balmain could happen with him but for me, some houses actually feels more like a revenge than others.

 

[brandon J pierre]

Good for her. Unfortunately, she had something to bring to the table and some money that allowed her to have a kind of balanced and equally beneficial deal.

Alexandre however was totally fragile. They renamed the company as Vauthier Paris.

This is Herve Leger all over again. Thankfully, Herve managed to have his little moment again.

Going to Mugler would actually be such a full circle moment for him.

A friend of mine just told me that she thinks the Azzaro owners should just hire him to recreate a miracle a la Vanessa Seward but for me it feels like a moving back to your parents home actually. Yes a miracle à la Balmain could happen with him but for me, some houses actually feels more like a revenge than others.

Herve Leger, LaCroix hell Versace, absolutely unbelievable that this still happens. Couture is nice but you must focus on ready to wear people need things to buy.

 

[Lola701]

Herve Leger, LaCroix hell Versace, absolutely unbelievable that this still happens. Couture is nice but you must focus on ready to wear people need things to buy.

He had RTW, which was the extension of his Couture. He even had shoes in collaboration with Giuseppe Zanotti.
Maybe the issue was at some point Marketing and distribution.

For the majority of the existence of the brand, the RTW wasn’t easy to get your hands on. And when you are working with Melanie Huynh and then Emmanuelle Alt, Franck Durand and that you have someone like Anna Della Russo or even celebrities as supporters, you have to push the distribution or at least concentrate more on some markets.

Someone like Stephane Rolland for example is very big in the Middle East. From the start, he focused his market there. Yes some distribution in Paris, UK and US but his clientele is in the ME.

Alexandre created a fabulous brand and he can be proud of that but yes sometimes you got to be more aggressive when it comes to selling.

It’s easy to rewrite the story when everything is set and done but I wonder how is it relevant to have 1 show at the Couture week, not do events where the clients are and be able to have a long-lasting business.

 

[JohannesL]

I wonder why designers stopped running their business with business partners because I think managing brands like YSL with PB, Valentino with Giancarlo, TF with Buckley or some designers with their family members who have business background is a more substainable way to run their business than giving in the hands of conglomerates who care profits more than everything else. Once you sold your brand, you lose your name. It is the norm of designer label in the past decades. Maybe it is time for designers and private investors to find new business model to counter the wave of corporate fashion.

 

[blueorchid]

Once you sold your brand, you lose your name.

It really depends on the contract you’re signing though. Crazy that no one learned from Halston.