I think it's nice that for example cotton can be grown in a nature friendly way, without pesticides, herbicides, fungicides and other probably unnecessary stuff that pollutes the environment. If a garment is organic, eco friendly, fair trade and CO2 neutral, and isn't produced in sweatshops then I definitely would like to have it. But it must be a non-hippy design, no offense, but I don't think people can treat linen/hemp wearing jedi wannabes seriously. And it must be decent quality, not like that denim company, I forgot the name, but they had pictogram of 4 people in their logo, they were organic jeans, but imo very low quality. I fail to see the point in that, why make eco friendly garment that falls apart after a couple of washes and you have to get a new one. Thats worse than than buying one pair of non-organic jeans that last 5x longer.
I think Boss sometimes makes organic stuff, they have eco labels on some of their garments, and quality is decent. Nudie Jeans also have organic denim, Edun (that U2 guy's Bono's label) and I think 7 for all mankind also are somewhat eco friendly.