Ironical how the phrase "Anti-aging" is the most attention grabbing headline. Why not actually abolish the phrase altogether by NOT using any part of it and running instead a clever, original "pro-age" slogan? Like an actual, thought-provoking tagline. Missed opportunity to demonstrate outside of the box thinking for allure.
The end result of the cover shoot is rather lackluster in terms of cohesiveness/styling/photography; while beautiful that chair shot looks out of place. However, Helen's personality, apparent light hand with airbrushing is a nice break from allure's re-invented, never ending barrage of millenial geared beauty marketing.